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? Not according to Adidas, it wasn’t Robin Money, head of corporate affairs, puts the case

Unless you ve been on holiday or in an isolation tank for the past week or so, you cannot have failed to have seen the media circus created by Tesco, which purchased pounds 2m worth of Adidas merchandise from the US and put it on sale at a 25% to 50% discount. The fact that this was old stock and, for...

Corporate hospitality feels the pinch

Major venues are trying to entice thrifty brands with special deals on their corporate hospitality...The venues that host corporate events are feeling the pinch as organisations scale back ... sporting venues seem to be unaffected by the downturn in client spend. Corporate hospitality provider Keith ... an advantage over other corporate hospitality destinations, allowing them to weather the storm in turbulent ...

New Wembley in corporate sponsor U-turn

LONDON - The new Wembley Stadium could be set to raise more than £100m in corporate sponsorhip...by other venues, such as the Oval cricket ground, which have gone down the corporate sponsorship route ... complex. Because the FA is opposed to corporate sponsorship of the venue, it had agreed with Sport ... that have signed up corporate sponsors include Cardiff's Millennium Stadium, which is sponsored by BT ...

BRANDING BRIEF: Charles Tyrwhitt hires Corporate Edge for review

, has hired Corporate Edge to review its brand positioning and explore potential market opportunities.

Marks & Spencer describes its journey from corporate social responsibility to sustainability

of corporate social responsibility (CSR) are over. CSR was all about managing a few sensitive areas that had ...

INCENTIVES: How to cash in on corporate clothes - Promotional garments need to be well made

and the baggy white T-shirts with a corporate logo splashed across the chest. But do we ever dare wear ... weight to a marketing campaign, or is inappropriate, poor in quality and has too brazen a corporate ... of garments. It's important to represent the brand or corporate identity in an appropriate manner, but you ...

Littlewoods in agency talks about umbrella campaign

Littlewoods has begun talking to several London agencies about its first corporate branding...Littlewoods has begun talking to several London agencies about its first corporate branding campaign. The company has previously promoted its various brands, including Littlewoods and Index ... . Littlewoods unveiled its new corporate identity at the beginning of the month, and will be rolled out next ...

Branding News brief: Tappers and Pointers has new identity

Tappers and Pointers, the dancewear company, has a new corporate identity and website created

Change of clothes

corporate identity....High-street fashion chain Austin Reed has appointed Newell and Sorrell to work on its new corporate identity. ...

BRANDING: Rigby & Peller to modernise brand for mass appeal

to overhaul its corporate identity and literature....project is to create a corporate brochure that will explain the brand and its philosophy. ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.