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Boots replaces M&S as most reputable UK company

companies by the strength of their corporate reputation....for the first time, ranks first in the survey that measures corporate reputation among the general public. Other ... to recommend it to others. The score is a measure of corporate reputation calculated by averaging perceptions ...

Helen Edwards on Branding: Xerox means business

The US corporation couldn't have a better leader than Ursula Burns as it aims to diversify its...can see the challenge faced by Ursula Burns, one of corporate America's most talked-about chief ... in the heady years of the mid-20th century, as the corporation's technological lead in a burgeoning market made ... corporation. - Both women are being talked about as potential economic advisers to the Obama administration ...

Female marketers make their mark on Power 100

Aviva chief marketing and communication officer Amanda Mackenzie, Procter Gamble s corporate marketing director and head of marketing Roisin Donnelly, Google s head of consumer marketing EMEA Obi Felten and McDonald s former marketer turned chief executive Jill McDonald all made the top ten ...

Editor's comment: The key to being in our Power 100: to innovate and inspire

marketing has a seat at the top of the corporate table. Power in marketing is also about inspiration. We ...

Pizza Hut appoints Lexis for consumer brief

and commercial objectives in the short and long term. The corporate side of Pizza Hut's business continues ...

Unbranded Starbucks stores attempt to come up with a new brew

and respected by everyone, but the corporate world decided it had become too big.' Phillip Davies, managing ... Starbucks' corporate image.' However, David Anderson, director of Cada Design Group, argues that most ... corporate branded'. Anderson, who has worked on caf concepts for brands including Pret A Manger and Caff ...

Government warned on reliance on food industry in obesity fight

Following the news this week that the Academy of Royal Medical Colleges is to launch its own anti-obesity campaign , the PRWeek podcast looked at the Government s PR efforts to encourage healthy eating. Mike Birtwistle, MD of MHP Health Mandate, and Liam McCloy, public affairs and corporate comms director ...

Locog defends role of embattled Olympic sponsors

-ures three animated films and asks the public to vote for the worst corporate sponsor . Locog has shied ...

My Media World: Steve Cox

was ... On 21 April 2009, a corporate trip for Liverpool vs Arsenal at Anfield. Final score 4-4, the game ...

Biggest brands: Top 100 advertisers 2008

its spend on promotional activity, according to Roisin O'Donnelly, corporate marketing director for UK ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.