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NEW YORK - Kraft Foods has unveiled a new-look corporate logo and slogan aimed at defending its
the middle corporation. This trend has been developing for some time, and is part of a host of gradually ... in their corporate tone of voice, according to Magnus Willis, founding partner of branding consultancy Sparkler. It is a branding process that works inside out. Starting with an analysis and appreciation of a corporate ...
Masterfoods is to revert to the corporate name Mars because of ongoing confusion over the firm
LONDON - Masterfoods is to revert to the corporate name Mars because of ongoing confusion over
Europe's largest brewer Heineken has brought in Pendomer to support its global corporate comms...The agency will work alongside Heineken's Amsterdam-based corporate comms and investor relations teams to promote its corporate messages in both domestic and key international markets. It is thought ... -wide financial and corporate comms adviser. Sean O'Neill, chief corporate relations officer at Heineken ...
LONDON - The new Wembley Stadium could be set to raise more than £100m in corporate sponsorhip...by other venues, such as the Oval cricket ground, which have gone down the corporate sponsorship route ... complex. Because the FA is opposed to corporate sponsorship of the venue, it had agreed with Sport ... that have signed up corporate sponsors include Cardiff's Millennium Stadium, which is sponsored by BT ...
LONDON - Unilever is to revamp its corporate logo and feature it on all its major products next...branding and its corporate message across all markets. It is understood the company believes ... that Unilever is examining how it might make even greater use of its corporate identity -- name and logo ...
first-ever UK corporate branding exercise in a TV campaign launching this weekend. Building up good ... already gone down the corporate ad route, as has Reckitt Benckiser, after the latter discovered in 2009 that only 3% of UK consumers were familiar with its brand name. Corporate campaigns are important ...
Winner Client: Association of Charity Shops Agency: Unreal Winner Client: Sogrape Vinhos SA Agency: Lewis Moberly Commended Client: Pol Roger Agency: Lewis Moberly WINNER As a non-profit organisation, the Association of Charity Shops (ACS) wanted to rework its design identity to maintain...
Brewery chain Scottish s pounds 1.7bn acquisition of French brewery Kronenbourg. Nicolson, former corporate development director of S s portfolio of international beers. Now I deal with the business of international activities, and that is developing all facets ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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