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Delivering real growth through innovation

the share price ticker from Reception in corporate head office and replace it with headlines from your ... will expand to fill this space, watch Virgin and Saga. In conclusion In today s corporate environment ... and communications consultancy Corporate Edge and has over 25 years experience innovating for some of Britian ...

? Not according to Adidas, it wasn’t Robin Money, head of corporate affairs, puts the case

Unless you ve been on holiday or in an isolation tank for the past week or so, you cannot have failed to have seen the media circus created by Tesco, which purchased pounds 2m worth of Adidas merchandise from the US and put it on sale at a 25% to 50% discount. The fact that this was old stock and, for...

C&WC to push customer care

better together idea used for the corporate launch. The use of consumer responses was a key ...

Sega

Sega is starting its pre-Christmas marketing push with a gamecard promotion featuring in the Daily Star newspaper. The promotion will involve eight million gamecards and runs for a month from September 1. The newspaper will link the promotion with its glamour girls, including Jo Guest, Sammi Jessop...

ASA campaign hits big screen

The Advertising Standards Authority is launching its first cinema ad for 15 years, as part of a campaign to reassure the public that the industry is being policed effectively.

Taylor Herring goes corporate

Consumer entertainment specialist Taylor Herring PR is launching a dedicated corporate division....The agency has brought in Debra Johnson, former head of corporate comms at television production company FremantleMedia, to head up the new venture. She arrives from ING Media which she joined just three months ago as associate director ( PRWeek , 4 May). Taylor Herring is looking for clients ...

Glastonbury: the corporate brand

The corporate brand could be seen as the antithesis of the free-spirited hippy vision of a festival....But even Glastonbury, one of the strictest on brands, has worked with corporate sponsors for more than 20 years. The key to making a successful appearance is understanding the personality ... corporate. You need to fit into the festival environment.' Instead PlayStation, which has been active ...

Trend report: Corporate barter

With several high-profile media bosses moving into the emerging corporate barter sector, Mark...There was more than an undercurrent of derision when the latest announcement of a convert to corporate barter, Mark Chippendale, was announced last month. A combination of a chronic lack ... in break" when paying with cold hard invoiced cash, the process of corporate barter looks only like ...

Corporate hospitality: Unforgettable experience

Ascot, the England Test Match cricket series and the Olympics, corporate hospitality opportunities ... is the biggest purchaser of corporate sponsorship for Euro 2004, and says it is a great opportunity to talk ... other.' Simon Gillespie, marketing director of Sportsworld Group, a corporate hospitality ...

Corporate hospitality: Alternative invitation

, Virgin Mobile and Orange are carving out their own version of the corporate entertainment experience and shifting the boundaries of what constitutes hospitality. The UK corporate hospitality market is valued at £750m by industry body the Corporate Event Association, and a recent report estimates that 60 ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.