28 Aug 1997
| by ROBIN MONEY, head of corporate affairs
Unless you ve been on holiday or in an isolation tank for the past
week or so, you cannot have failed to have seen the media circus created
by Tesco, which purchased pounds 2m worth of Adidas merchandise from the
US and put it on sale at a 25% to 50% discount. The fact that this was
old stock and, for...
28 Aug 1997
| by ROBIN MONEY, head of corporate affairs
Boots, the high street chemist, is attempting to turn 17, its
teenage make-up range, into a cult brand with the launch of advertising
which relies on shock tactics to promote its theme of girl power.
11 Feb 1999
| by ALEXANDRA JARDINE
Boots is to launch a new corporate web site next month. The site
will act as a gateway...Boots is to launch a new corporate web site next month. The site
will act as a gateway for shareholder and investor information about the
firm s various businesses - Boots The Chemist, Boots Healthcare and
Halfords. The site is being designed by Precedent. Online magic
continues to handle ...
11 Mar 2011
| by James Quilter
, one industry that appears to be in good health is corporate incentives.
It is perhaps ...
the corporate sector, direct sales growth slowed to 3% in the fourth quarter, while internal sales remained flat ...
their efforts in the most effective pursuit of corporate goals. With an equal opportunity given to everyone ...
20 May 1999
| by STEVE BELL
BBDO, to develop a corporate brand
strategy for its seven business operations....BBDO, to develop a corporate brand
strategy for its seven business operations.
AMV handles ...
-ordinated corporate brand
strategy across the whole group, which consists of Egg, Prudential
Retail, Prudential Asia, PPM Investments, Scottish Amicable, M s group director of
corporate relations and group ...
15 May 2003
CarSelect, the LloydsTSB-owned direct car retailer, has launched a corporate communications
04 Oct 2006
BCSC, the British Council of Shopping Centres, has revamped its corporate identity ahead of its 25
10 Oct 2002
Waitrose has unveiled its corporate identity by Interbrand, inspired by the style of the award
07 Nov 2002
Stanfords, the map and travel bookseller founded in 1852, has launched a revamped corporate
14 Dec 1995
| by JULIAN LEE
Tesco has embarked on a national roll-out for its new corporate logo -
designed to put its days...Tesco has embarked on a national roll-out for its new corporate logo -
designed to put its days ...
represents the cutting edge of
high-street shopping.
Yet Tesco s corporate identity has failed ...
last reviewed its corporate logo in 1987.
The store commissioned RPA Europe, its retail planning ...