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? Not according to Adidas, it wasn’t Robin Money, head of corporate affairs, puts the case

Unless you ve been on holiday or in an isolation tank for the past week or so, you cannot have failed to have seen the media circus created by Tesco, which purchased pounds 2m worth of Adidas merchandise from the US and put it on sale at a 25% to 50% discount. The fact that this was old stock and, for...

Boots powers up 17

Boots, the high street chemist, is attempting to turn 17, its teenage make-up range, into a cult brand with the launch of advertising which relies on shock tactics to promote its theme of girl power.

NEW MEDIA: Boots goes corporate

Boots is to launch a new corporate web site next month. The site will act as a gateway...Boots is to launch a new corporate web site next month. The site will act as a gateway for shareholder and investor information about the firm s various businesses - Boots The Chemist, Boots Healthcare and Halfords. The site is being designed by Precedent. Online magic continues to handle ...

Vouchers and gift cards: Corporate incentives

, one industry that appears to be in good health is corporate incentives. It is perhaps ... the corporate sector, direct sales growth slowed to 3% in the fourth quarter, while internal sales remained flat ... their efforts in the most effective pursuit of corporate goals. With an equal opportunity given to everyone ...

Prudential hires AMV planner for corporate drive

BBDO, to develop a corporate brand strategy for its seven business operations....BBDO, to develop a corporate brand strategy for its seven business operations. AMV handles ... -ordinated corporate brand strategy across the whole group, which consists of Egg, Prudential Retail, Prudential Asia, PPM Investments, Scottish Amicable, M s group director of corporate relations and group ...

BRANDING BRIEF: CarSelect launches corporate communications initiative

CarSelect, the LloydsTSB-owned direct car retailer, has launched a corporate communications

Branding News brief: BCSC revamps corporate identity

BCSC, the British Council of Shopping Centres, has revamped its corporate identity ahead of its 25

NEWS BRIEFS: Waitrose unveils corporate identity

Waitrose has unveiled its corporate identity by Interbrand, inspired by the style of the award

BRANDING BRIEFS: Stanfords revamps corporate identity

Stanfords, the map and travel bookseller founded in 1852, has launched a revamped corporate

BELOW-THE-LINE: Tesco checks out its corporate branding

Tesco has embarked on a national roll-out for its new corporate logo - designed to put its days...Tesco has embarked on a national roll-out for its new corporate logo - designed to put its days ... represents the cutting edge of high-street shopping. Yet Tesco s corporate identity has failed ... last reviewed its corporate logo in 1987. The store commissioned RPA Europe, its retail planning ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.