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better together idea used for the corporate launch. The use of consumer responses was a key ...
Hotwire has brought in Andy West, formerly of Text 100, to launch an international corporate...The new practice follows a move by Hotwire to broaden out from its existing areas of expertise. West, who started as managing director of the corporate practice this week, admitted the challenges ... , particularly in corporate PR. Companies are going to especially protective of their brands,' he said ...
Europe is lagging behind the US when it comes to corporate blogging, according to a new survey....Just two UK FTSE 100 companies have a corporate blog, compared with 14 per cent of US companies ... of the US every country seems to think it s lagging behind the rest of the world when it comes to corporate ... behind in producing corporate blogs, they are in fact not - the arena is just not mature yet. Lewis head ...
Major venues are trying to entice thrifty brands with special deals on their corporate hospitality...The venues that host corporate events are feeling the pinch as organisations scale back ... sporting venues seem to be unaffected by the downturn in client spend. Corporate hospitality provider Keith ... an advantage over other corporate hospitality destinations, allowing them to weather the storm in turbulent ...
Motorola launches its first global corporate branding campaign next month - just as research shows...Motorola launches its first global corporate branding campaign next month - just as research ... of this, and in an attempt to reverse its declining fortunes, Motorola is launching the first corporate ... -Erickson, feature a new corporate slogan of wings - designed to show how Motorola products free people ...
Ogilvy PR Worldwide UK corporate and technology MD Stephen Clarke has left the agency after his...EMEA chief executive Martin Liptrot said: ‘The UK and corporate technology MD role effectively ... decided to leave.' Liptrot said Ogilvy was ‘weeks away' from unveiling a newly structured corporate ... Hayward left Ogilvy's corporate and tech practice to become Manning Selvage Lee London's head ...
which evokes and conveys the corporate personality. Corporate advertising received the highest number ... much deliberation, the judges decided that the winning entry successfully communicated the corporate ... for Orange Business Solutions was aimed at influencers in medium-sized and corporate companies ...
Ericsson Enterprise Solutions, the corporate arm recently sold by the mobile manufacturer, has picked DNX to handle brand development and advertising, and relaunch it under a different name across ... period will major on pushing our new corporate style and identity," said Joanne James, vice ...
LONDON - Xerox, one of the world's best known brands, has revamped its image, working with Interbrand to give the company a more contemporary look and to shake off its image as simply a copier manufacturer.
of corporate communications, with responsibility for brand marketing....Microsoft, the computer software giant, has brought in Peter Shackleton to be its head of corporate communications, with responsibility for brand marketing. The job was previously held by Madeleine Crabb, who had masterminded Microsoft s Euro 96 sponsorship campaign, before resigning in May ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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