Sector Insight: Colour Cosmetics
26 Oct 2011 | by Jane Bainbridge
The colour-cosmetics sector is buoyed by continual NPD, driven by its close association with seasonal tre nds in apparel.
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17 Cosmetics uses music to engage with teens
10 Nov 2011 | by Loulla-Mae Eleftheriou-Smith
17 Cosmetics, the make-up brand available exclusively in Boots, has launched a new campaign using up-and-coming music artists to engage the brand with its teen audience.
Hotline: Two L'Oreal cosmetics ads banned
29 Jul 2011
The Advertising Standards Authority has banned two L'Oreal cosmetics ads featuring Christy Turlington and Julia Roberts, following complaints by the Liberal Democrat MP Jo Swinson that they had been digitally manipulated. The ASA upheld her complaints that the Lancome and Maybelline magazine ads, by...
L'Oréal cosmetics ads banned after MP complains
27 Jul 2011 | by Oliver Luft
The Advertising Standards Authority (ASA) has banned two L'Oréal cosmetics ads featuring Christy Turlington and Julia Roberts, following complaints by Liberal Democrat MP Jo Swinson that they had been digitally manipulated.
Express Newspapers rapped for printing misleading cosmetics ad
20 Apr 2011 | by Loulla-Mae Eleftheriou-Smith
An ad for My Aesthetics, a skin treatment manufacturer, which appeared in the Express newspaper, has been banned by the Advertising Standards Authority (ASA) for making misleading claims.
Topshop extends brand with cosmetics range
09 Mar 2010 | by Nicola Clark
LONDON - Fashion retailer Topshop is to roll out a make-up range as part of ambitious plans to expand its brand.
Close-Up: Do cosmetics ads mislead the public?
15 Jan 2010
As another spot gets banned, Kate Nettleton explains why advertisers have a fine balance to strike.
Boots targets X Factor viewers with autumn cosmetics campaign
10 Sep 2009 | by Amy Golding
LONDON - High street retailer Boots has launched its autumn TV campaign, which features an ad produced specifically to run during X Factor.
Natural cosmetics brand Burt's Bees to double UK marketing spend
15 Jul 2009 | by Amy Golding
LONDON - Leading US natural personal-care brand Burt's Bees is to double its UK marketing spend in an attempt to boost its sales figures 70% by 2010.
Primark launches own-label cosmetics range
04 Jun 2009 | by Amy Golding
LONDON - Value retailer Primark is tapping into the high-street cosmetics market with the launch of its first own-label make-up range.
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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
