Think BR: Outdoor - the last frontier of decency
19 Oct 2011 | by Mike Baker
, lingerie, footwear, cosmetics, jeans, entertainment and motors. And therein lies the problem. What ...
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X Factor climaxes with 15.3 million viewers
12 Dec 2011 | by Maisie McCabe
. Brands advertising in the ad breaks included luxury cosmetics brands Est e Lauder and Dior, console ...
Britain's reality TV addicts
25 Aug 2011 | by Ashley Underwood
surgery for example. They are also two-thirds more likely to spend over 15 per month on cosmetics ... that cosmetics companies such as L Oreal choose the likes of Cheryl Cole to be their public face. Female ...
Luxury BRIC by BRIC: the most unstoppable market in the world?
22 Aug 2011 | by James Murphy
product. Over 50% of Brazilian women say they would devote new income to "expensive cosmetics"; less than ...
CREATIVE STRATEGY: ASA vs L'Oréal - Beauty is truth, truth beauty
28 Jul 2011 | by Simon S Kershaw
During her lifetime, we ve seen the rise and rise of disturbing trends affecting the health of many young women: eating disorders; self-harming; cosmetic surgery; binge drinking, and more. No doubt a psychologist or anthropologist could comment with much greater insight than I on what lies ...
Rimmel to roll out interactive in-text ads
18 Apr 2011 | by Sarah Shearman
Rimmel London, the cosmetics brand, is rolling out a digital campaign for its Sunshimmer and Day 2
CREATIVE STRATEGY: How to waste an Oscar winner
24 Mar 2011 | by Simon Kershaw
-turned-Crusader-knight. Don t think so. Back in brandland, even more than supermarkets, cosmetics companies always need a ...
CREATIVE STRATEGY: Soap & Glory lightens the January blues
13 Jan 2011 | by Simon Kershaw
-faced, science-based "proofs" beloved of cosmetics manufacturers, S G tell us that Trick and Treatment was safety ...
Think BR: ASA process review - unlikely to lead to substantive change?
05 Nov 2010 | by Jo Farmer
that the majority of the basic ideas behind the recommendations are all fairly obvious cosmetic enhancements, rather ...
Why is online advertising still failing to engage consumers?
01 Oct 2010 | by Faye Weeks
% Mobile Technology 11% 10% 12% 13% Hair Cosmetics 11% 15% 7% 3 ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
