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Close-Up: Do cosmetics ads mislead the public?

), the results of spurious scientific studies or bogus ingredients, many cosmetics companies have been charged, at one point or another, with "misleading consumers". Johnson board member, Cosmetic Executive Women ... in a different realm. Consumers want to buy into that hope and promise. "I think cosmetics ads add ...

18 Feet & Rising in Avon account win

The start-up, which opened its doors last week with the 10m Freeview business as its founding client, will now take on a brand engagement project for Avon's youth cosmetics brands. Its first brief will see the agency produce a global campaign for its youth skincare range Clear Skin. The appointment ...

The World: Shanghai - L'Oreal chooses VivaKi for Chinese digital task

At the same time, the French cosmetics brand has retained Group M and ZenithOptimedia as its agencies of record for its China TV business. Group M and ZenithOptimedia have been sharing the TV business on a 50/50 basis for the past two years. Industry sources say ZenithOptimedia's share ...

Hooper Galton wins Brodie & Stone task

LONDON - Hooper Galton has scooped the integrated advertising account for the cosmetics brand

The World: Obama rules over false US ads in the Wild West

by the major cosmetic companies, which has been a minefield of incredible lies for decades. It is the truly ...

The Week: Coty calls review of £180m global media business

Coty, the international cosmetics company, has called a review of its £180 million global media

Brodie and Stone kicks off advertising pitch

LONDON - Brodie and Stone, the cosmetics and toiletries business, is on the hunt for an agency

BBH restructures to improve creative

. The changes come as Axe, the Unilever-owned cosmetics brand, hands its global digital ad account to BBH ...

The World: Hong Kong - L'Oreal puts media account up for grabs

L'Oreal, the French cosmetics brand, has called a pitch for its media planning and buying business

The World: Hong Kong - L'Oreal puts media account up for grabs

L'Oreal, the French cosmetics brand, has called a pitch for its media planning and buying business

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.