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Boots 17 'peep show' by Mother

Boots has launched a campaign for its cosmetics brand 17 featuring songs inspired by the retailer

Environmental Defence 'try to look pretty without poisoning yourself' by Open, Toronto

Environmental Defence has released TV and online ads alerting Canadians to toxins in cosmetics....The campaign, by Open in Toronto, urges the Canadian government to ban the use of harmful ingredients in cosmetics. ...

Private View: Nils Leonard and Tony Quinn

tinder in these people: loaded, hated, loved, cosmetically altered. I want to feel more excited ...

Simple 'Kind to Skin' by RKCR/Y&R

RKCR/Y&R is launching two ads for cosmetics brand Simple.

Pretty Polly 'love legs' by Beattie McGuinness Bungay

Pretty Polly's first TV and cinema campaign in six years, directed by Rankin, promotes the launch of its Love Legs cosmetics range. The cinema ad, created by Beattie McGuiness Bungay, will break during ... cosmetics before putting on lingerie, a dress and high heels. ...

Dove 'evolution' by Ogilvy Toronto

This Canadian ad, called "evolution" and created by Ogilvy Toronto, for Unilever's Dove ad continues the theme of using real women by showing how most cosmetics advertising use make-up, lighting, camera angles and image manipulation to create the illusion of beauty. The ad starts by focusing on a ...

Boots No 7 'Alice in boudoirland' by Mother

A woman in a surreal, dream-like 'Alice in Wonderland'-style journey hunts for her perfect boudoir in Boots' latest campaign by Mother for its No.7 cosmetics range. As part of the "Secrets of the boudoir" campaign for No.7, "Alice in boudoirland" follows a woman in her dream-like journey from one ill ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.