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L'Oréal hires former BK marketer Power

Power left Burger King in January 2011 after four years with the fast-food chain. She was among several senior marketers to leave at the time. In her new role at the cosmetics and beauty company, which she took up earlier this month, Power oversees brands including Matrix, Pureology and L Or al ...

Revlon's Julia Goldin on her new storytelling strategy, going back to basics and marketers as business leader

that in the factory we make cosmetics, and in the drugstore we sell hope ,' explains Julia Goldin, global chief ... of the fastest-growing cosmetics brands in the UK in the past two years. The cosmetics market grew by 7% and 7 ...

How brands are innovating their way out of the 'squeezed middle'

a promotion offering 5 off when spending 20 or more at the Benefit Cosmetics website. Andrex ...

Boots 17 'peep show' by Mother

Boots has launched a campaign for its cosmetics brand 17 featuring songs inspired by the retailer

L'Oréal anti-wrinkle cream ad thwarted by MP

the photo more flattering, it made the defence that the ASA had previously ruled that cosmetics ads could ...

Clarins goes for direct sales with digital rollout

Clarins Group, the private cosmetics company, has launched a UK online store as part of a global...believe this is a strong asset for our brands." Rival cosmetic brand L'Oreal launched its first CRM ...

Environmental Defence 'try to look pretty without poisoning yourself' by Open, Toronto

Environmental Defence has released TV and online ads alerting Canadians to toxins in cosmetics....The campaign, by Open in Toronto, urges the Canadian government to ban the use of harmful ingredients in cosmetics. ...

L'Oreal unveils £20m online CRM campaign

The L'Oreal Insider scheme encourages consumers to open an online account for access to offers of free samples, reviews, expert advice and money-off vouchers for its products. The cosmetics brand hired digital agency Gyro in May to create the scheme and is understood to have invested 20m ...

Government targets beauty brands with body-confidence pledge

fresh guidance to help cosmetics advertisers avoid production techniques that could mislead consumers. ...

MediaCom picks up Revlon from Starcom

It is believed the decision is part of an as yet unconfirmed global realignment by the cosmetics company. Separate reports claim MediaCom, which already handles Revlon's US account, has been awarded the consolidated global business. It is not clear which agencies outside the US and UK Revlon is currently with ...

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