Sony 'Wimbledon 3D' by Crayon
16 Jun 2011
Sony parodies its iconic "balls" TV ad in an online campaign to promote its 3D coverage of the Wimbledon finals.
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The campaign comprises TV, radio, press, online, outdoor, direct elements across the South East of England. The campaign includes a 32-page 'southern adventure' activity book for children. The books are to be distributed in packs containing crayons, maps, branded badges and a 'Loco Toledo' moustache through promo ...
Sony parodies its iconic "balls" TV ad in an online campaign to promote its 3D coverage of the Wimbledon finals.
The agency used work from avant-garde artist Diem Chau, who uses crayons as a prime source of inspiration for her childhood-inspired creations. ...
Bringing color to life, an exploding paint can, a crayon-packed drill, and a rose-tipped cannon make up the series. These three spots will show from next month in Europe and on US websites. ...
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