Honda UK chief Martin Moll on boosting lacklustre sales
05 Apr 2012 | by Alex Brownsell
with, he has kicked off a review of the brand's CRM operation, currently handled by agency Crayon ...
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Unilever tops 2012 Marketing Society Awards nominations
01 May 2012 | by Kim Benjamin
Crayon London/Walk a Mile Radio Advertising Bureau RadioCentre The Halifax (Lloyds Banking Group ...
Brand Health Check: Fitness First
09 Feb 2012 | by Matthew Chapman
planner at Crayon and a former LA Fitness marketing director. Jane Asscher, founder and managing ... Jenkins, strtegic planner, Crayon, former LA Fitness marketing director On the face of it, Fitness ...
Honda bikes hires Tinchy Stryder to target teens
08 Nov 2011 | by Matthew Chapman
other bike models. Crayon is handling all the pan-European marketing activity for all the launches ... with a press campaign supporting Integra's launch. Crayon has also created a smartphone app ...
Digital Leagues 2011
26 Oct 2011 | by Kim Benjamin
.bigcommunications.co.uk Crayon Founded 1998. Privately owned. Chief executive Dan Thwaites. 15% consultancy, 10% design ...
Sony UK hires Cake to add focus to social media offering
11 Oct 2011 | by Matthew Chapman
disparate, due to duties being split across its CRM agency Crayon, digital agency Dare and former PR agency ...
British Gas set to modernise brand identity
04 Oct 2011 | by Matthew Chapman
the identity on some vans, as well as on a Generation Green schools engagement site, by digital agency Crayon ...
BT rolls out messaging tool to increase sales conversions
27 Sep 2011 | by Matthew Chapman
The technology has effectively plugged gaps in the BT customer journey, which was stalling despite leads being generated through extensive marketing efforts pushing the telecoms firm s services. Connect, which was created by Crayon s new Zigzag technology division, enables call centre agents ...
Direct marketing and sales promotion leagues 2011
30 Mar 2011 | by Kim Benjamin
%. Clients include Jaguar/Land Rover, COI/Department of Health, Toyota/Lexus Crayon (Hicklin Slade ...
Sales promotion: Festive sales promotion
01 Dec 2010 | by Amy Golding
campaign. The strategy is based on research by digital agency Crayon London, which highlighted consumer ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
