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Unilever tops 2012 Marketing Society Awards nominations

Crayon London/Walk a Mile Radio Advertising Bureau RadioCentre The Halifax (Lloyds Banking Group ...

Arts: Exhibition proves to be a masterpiece

Freud Conte crayon on paper which was sold for a six-figure sum, a Regency twenty-four-light chandelier ...

Sony UK hires Cake to add focus to social media offering

disparate, due to duties being split across its CRM agency Crayon, digital agency Dare and former PR agency ...

Sony parodies 'balls' ad in Wimbledon campaign

Created by Crayon, the campaign is spearheaded by a video featuring thousands of tennis balls bouncing through the streets of suburban Wimbledon, in the same way that Fallon's ad for Sony Bravia showed thousands of colourful balls bouncing through the streets of San Francisco. The video will be supported ...

Sony pushes VAT-cashback before Christmas

The electronics manufacturer is hoping to encourage consumers to spend before Christmas. Included in the brand's VAT cashback offer are products such as e-readers, compact cameras and Blu-ray players. The idea was developed by marketing agency Crayon London after research highlighted consumer concern over ...

Sony hires agency for CRM account

. HS P recently merged with digital agency Crayon to enable the agency to have a wider digital offering ...

Royal Mail introduces branded objects mail product

Normal 0 In the pilot 1,000 ABC1 men aged 24-35 were sent a light blue cardboard box, branded "Matter", containing objects including soap crayons from Nissan, tubs of Play-Doh from Sony Bravia and a sweatband from Nintendo Wii as well as a Clubhouse Lounge offer from Virgin Atlantic. Royal Mail ...

Royal Mail partners with advertisers to launch sampling initiative

of soap crayons and Nintendo Wii included a sweatband. Rory Sutherland, vice-chairman at Ogilvy Group UK ...

Brahma beer finds new designs through competition

The campaign, called VistoBrahma, encouraged creative individuals in the UK to come up with bottle designs inspired by Brazilian culture. The four winning designs were chosen by a panel of cutting-edge artists including Stella Vine, Cathy Lomax, Jimi Crayon and Harry Pye. Nicola Trainor, senior marketing ...

Direct marketing league tables detect shift to digital

EDR 2,445,528 1,075,000 127 7,810,000 3,390,000 130 Crayon Direct Advertising ...

 

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Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.