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Unilever tops 2012 Marketing Society Awards nominations

Crayon London/Walk a Mile Radio Advertising Bureau RadioCentre The Halifax (Lloyds Banking Group ...

Sales promotion: Festive sales promotion

campaign. The strategy is based on research by digital agency Crayon London, which highlighted consumer ...

Sony pushes VAT-cashback before Christmas

The electronics manufacturer is hoping to encourage consumers to spend before Christmas. Included in the brand's VAT cashback offer are products such as e-readers, compact cameras and Blu-ray players. The idea was developed by marketing agency Crayon London after research highlighted consumer concern over ...

The Work: New Campaigns - UK

cannonball of ribbons flies through the air, as well as a woman drawing on a wall with coloured crayons ...

Retail choice: Firetrap, Covent Garden

When I was asked to visit the revamped Firetrap store in London's Covent Garden, I didn't think of it as a chore, but as an opportunity to purchase some new jeans on expenses. The store has been redesigned to move the brand away from general fashion and establish it as a denim specialist.

Adwatch: Pizza Hut - 'Bird table'

crayon-pushing waitresses, while kids will always appreciate men in silly costumes. But, this being Pizza ...

IN-STORE: Getting children's attention in-store - With a greater choice of television for kids, firms must reach them in different ways

of the key factors in influencing purchasing," says O'Malley from Hasbro.But crayon marks across ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.