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Marketing Guru on... keeping ahead of the youngsters

-guess the creative whims and desires of consumers a generation or more below. That's why you see older marketing ... career, you're in the talent management business, not the creative communications industry. This may ...

Rapp creative directors poached by Pulse

Rapp creative duo Magnus Thorne and Paul Turner have moved to engagement and activation agency...They will oversee all creative output within the agency and take creative and management roles ... . It allows us to be involved at every level, not just guiding the creative direction of the agency ... hired Diana Janicki and Ali Hanan as digital creative directors. Together, they have worked at agencies ...

Foxy Bingo exposes all in new ad

The ad, created by The Biscuit Agency, will launch on Facebook and Twitter on Monday (13 February) before airing on TV the following day, St Valentine's Day. The 60- and 30-second spots, entitled 'Born Free' feature the brand's mascot, Foxy, in his famous purple suit, mowing the lawn using a golden lawn ...

Audi's new marketing boss Dominic Chambers on keeping the brand in the fast lane

agency Bartle Bogle Hegarty . A key strand of that consistency has been its long-running strapline ... recessive. I'm going to ensure it features more heavily and is a core part of the creative brief,' he says ... of the marque's advertising output prior to his appointment, he wasted no time in introducing a new creative ...

The joy of sex marketing

campaign pulled last year, not for the creative, but simply because we were advertising the category ... Jordan, managing director of branding agency Calling Brands , who has previously worked on activity ...

AdConnection wins Maplin Electronics business

, with the creativity and results to maximise our campaigns." ...

Exploring licensing's new gaming frontier

this year. Ciaran Coyle, managing director at licensing agency Beanstalk, outlines how the industry ... , the interactivity of the game is the key brand value. 'It is about creativity, this world where you can do anything ... . Fashion items must have the same style as in the game. The aim of toys will be to stimulate creative play ...

TV or not TV: Should challenger brands resist the lure of TV advertising?

types of brands. One view is summed up by Steve Stretton, creative partner and founding partner of integrated agency Archibald Ingall Stretton. 'For a lot of big brands that haven't got a really defined ... , especially if brands target programmes rather than stations. Strong creative work is vital to boost ...

PepsiCo to cull 8,700 jobs and invest an extra $600m in advertising

changes, a closer working relationship between countries, a rationalisation of agencies and introducing ...

Sacoor Brothers appoints Now to first UK ad account

The agency won the account following a review handled by retail specialist intermediary SQ ... with a UK agency before, but use WPP-owned BPG in the Middle East. The account signals the fourth win for the agency set by John Townshend, Kate Waters and Mark Lund last year. The agency also works with Butlins ...

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