Missing People asks viewers to pick up the phone
25 May 2012 | by Loulla-Mae Eleftheriou-Smith
and creative director Nick Allsop. The production company was Somesuch Co and the ad was directed by Ben ...
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National Trust launches Wallace and Gromit ads
28 May 2012 | by Matthew Chapman
The charity is running a press campaign created by MBA with mini animations embedded in the creative that can be unlocked by pointing an Aurasma-enabled mobile device at the creative. Additional augmented reality content in the augmented reality campaign includes a behind-the-scenes look at the duo ...
Two decades of tuning in to commercial radio
24 May 2012 | by Maisie McCabe
As it celebrates 20 years, the RAB is stepping up its mission to inject creativity into radio...creative teams at John Lewis' ad agency Adam Eve on live briefs that will be taken all the way ... in getting creatives to take it seriously." Working with agencies is part of a 350,000 investment ... creative director and copywriter on Heinz and Monster at Abbott Mead Vickers BBDO, says. "Most ...
Pick of the Week - DLKW Lowe, Halfords'
24 May 2012
"Everything about this ad is spot-on - the film, the conceit and the soundtrack - particularly so for those of us who are kids of the 70s. It's great to see Halfords buying such great work and even more satisfying to see DLKW Lowe producing it." The ad was created by the executive creative directors, Richard ...
Turkey of the Week - Karmarama, Pilgrims Choice
24 May 2012
"Surely someone at the agency must have realised that a creepy brand character with a husky voice and an American accent who suddenly appears out of nowhere to confront a housewife choosing the advertised product has already been done. Does Clarence the polar bear in the Birds Eye ad by Abbott Mead Vickers BBDO ...
Big Jubilee Lunch project in TV push
23 May 2012 | by Loulla-Mae Eleftheriou-Smith
doors to organise community celebrations." McCann London's creative directors Matt Crabtree and Simon Hepton worked on the ad with agency producer Charlie Macpherson. It was directed by Rob Sanders ...
Durex lube online ad gives complaints the slip
23 May 2012 | by Sarah Shearman
the agency has suggested McCann Milan originally created the ad. The voiceover stated: "Feel more ... -sync". It is also looking to enhance its global digital presence and is currently searching for a digital agency ...
Media360: John Lewis marketer Craig Inglis on surprising consumers
23 May 2012 | by Daniel Farey-Jones
The Marketing Society's current Marketer of the Year had just shared the stage with James Murphy, the founding partner of the retailer s ad agency Adam Eve, to tell the story of the changes they have made to the brand. Inglis explained to delegates that after joining in 2008 he wanted to build on the retailer ...
EDF adds brand character to Olympics reward-scheme push
22 May 2012 | by Matthew Chapman
The 30-second television spot features the brand character dreaming of athletics, before being joined by glittering dancers in a golden finale with showers of tickets and fireworks. Creative is by Abbot Mead Vickers and set to the 1980s track, 'Take on Me'. London 2012 sponsor EDF is running ...
Samsung Olympic spot invites people to 'take part'
22 May 2012 | by Matthew Chapman
". The 60- and 90-second versions will be the main pieces in Samsung's creative Olympic campaign, called ... . The film was conceived by Cheil UK executive creative director Logan Wilmont and shot by Nima Nourizadeh ... on Facebook starring David Beckham, which pushes the features of the Samsung Galaxy Note model. Creative ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
