Cannes Lions recognises PR
21 Nov 2008
. The deadline for the competition, which is open to in-house PR teams and agencies, is 13 March. ...
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Public Sector: Road safety
21 Nov 2008
as a road safety campaign. The viral - made by ad agency WCRS - asks watchers to count passes between a
Viewpoint: Industry Veteran speaks out
07 Mar 2008 | by Bob Leaf, Chairman, Robert S Leaf Consultants, former Burson-Marsteller international chair
Also, in reality there is a great need for corporate PR to let key markets, including the financial community, know you are weathering the storm effectively during the recession. This is the case at any time when a client is facing problems; the real key is for the consultancy to be creative ...
Letter - Specialist teams can ensure fair payment
28 Apr 2006
Your article 'Agency 2020' (Analysis, 21 April) was an interesting look into the future of the PR...Restructuring teams into account handling, media and creative elements could highlight the different skills that PR campaigns require and help us to charge clients accordingly for each service provided. Specialist roles will also bring new talent into the industry and allow new recruits ...
Phones4u plans consumer hire
16 Sep 2005
Phones4u, part of UK phone company The Caudwell Group, was left without a retained agency two weeks ago when four-year incumbent Brazen PR resigned the account - the agency said it identified a ... looking at our consumer PR needs but we have talked to a few agencies as part of that review,' said ...
Israel in bid to change 'distorted' media view
13 May 2005 | by Donna Werbner
The Israeli Ministry for Foreign Affairs is to hold a pitch for international and Israeli-based PR agencies to support the drive, which will cover Europe and the US. The Israeli Ministry of Tourism is also seeking British advertising agencies to handle a 'rebranding' campaign across Europe ...
Consumer PR: Targeting the next generation
02 Jul 2004
agency, McCann-Erickson.' Members of WS's consumer, public affairs, issues and corporate teams all work ...
City & Corporate: Adventis launches comms push ahead of flotation
18 Jun 2004
creative but poorly managed. We want to find these, turn them around and bring them into the fold,' said ...
Campaign: Pepsi highlights music and soccer stars - Media Relations
02 Apr 2004 | by Adam Hill
.' The agency also set up a competition with Match to send a reader to Madrid. 'Ketchum knew that was exactly ...
WPP to pull out of Burma after firm is targeted for link
21 Aug 2003 | by Peter Simpson
The group has no historic links with Burma, but owns ad agency Bates Myanmar, a subsidiary of Cordiant Communications, which WPP finally bought last month. Bates Myanmar works for foreign investors, including British American Tobacco, a long-standing target of the Burma Campaign. WPP's inclusion ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
