Campaign Viral Chart: Nike interactive ad nets first place
25 May 2012 | by Ben Hall
Balotelli' by Agence Leg, France 38,888 shares this week All time: 40,069 shares ...
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Think BR: What brands can learn from start-ups
25 May 2012 | by Ronnie Crosbie
, market places and creative hubs. Suddenly, we have an explosion of underground creativity that has ...
Jaguar steps up social media strategy to boost innovation
24 May 2012 | by Sarah Shearman
a global marketing push, by its creative agency Spark44, introducing its new "alive" positioning ... of 12%. The Tata-owned brand has appointed We Are Social as its first social media retained agency to handle both its global and UK accounts. The agency will be responsible for managing the automotive ...
Evidon and DoubleVerify integrate privacy and ad verification
24 May 2012 | by Daniel Farey-Jones
among brands and agencies in the verification space, so integrating our technologies to help us scale ...
Microsoft UK's Philippa Snare on refocusing on innovation after a major restructure
24 May 2012 | by Sarah Shearman
platform (search and online), data analytics, customer relationship management and agency management within ...
Big Jubilee Lunch project in TV push
23 May 2012 | by Loulla-Mae Eleftheriou-Smith
doors to organise community celebrations." McCann London's creative directors Matt Crabtree and Simon Hepton worked on the ad with agency producer Charlie Macpherson. It was directed by Rob Sanders ...
Danone ramps up marketing for Evian and Volvic brands
23 May 2012 | by Loulla-Mae Eleftheriou-Smith
Delabri re joined Danone Waters three months ago from a marketing and innovation agency Pourquoi Pas, prior to which she held various senior positions at GlaxoSmithKline and Beiersdorf France. Delabri re said she was intent on developing "touch points" with consumers across the UK for Evian ...
Samsung Olympic spot invites people to 'take part'
22 May 2012 | by Matthew Chapman
". The 60- and 90-second versions will be the main pieces in Samsung's creative Olympic campaign, called ... . The film was conceived by Cheil UK executive creative director Logan Wilmont and shot by Nima Nourizadeh ... on Facebook starring David Beckham, which pushes the features of the Samsung Galaxy Note model. Creative ...
Wispa 'time well misspent' by Fallon
21 May 2012
Kraft Foods is launching a creative campaign to support Cadbury's Wispa and the latest bitesize
The Economist develops ad network Ideas People
18 May 2012 | by Daniel Farey-Jones
about how we should approach programmatic buying. "We know there is a trend for agencies looking ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
