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Burberry boosts 'fast fashion' approach with Jubilee campaign

29 May 2012 | by Nicola Clark

track Indigo Home for the campaign. Christopher Bailey, chief creative officer at Burberry, said ... In danger of being consigned to history a decade ago, Burberry has undergone a creative and digital revolution under the direction of chief creative officer Christopher Bailey, who joined the company in 2009 ...

'Bigger. Fatter. Gypsier.' ads will be investigated by ad watchdog

28 May 2012 | by Sarah Shearman

was created by Channel 4 s in-house agency 4Creative, showed an image of traveller boys looking menacing ...

National Trust launches Wallace and Gromit ads

28 May 2012 | by Matthew Chapman

The charity is running a press campaign created by MBA with mini animations embedded in the creative that can be unlocked by pointing an Aurasma-enabled mobile device at the creative. Additional augmented reality content in the augmented reality campaign includes a behind-the-scenes look at the duo ...

Missing People asks viewers to pick up the phone

25 May 2012 | by Loulla-Mae Eleftheriou-Smith

and creative director Nick Allsop. The production company was Somesuch Co and the ad was directed by Ben ...

Campaign Viral Chart: Nike interactive ad nets first place

25 May 2012 | by Ben Hall

Balotelli' by Agence Leg, France 38,888 shares this week All time: 40,069 shares ...

I wish I'd done ... Bing 'decode Jay-Z with Bing'

24 May 2012

Mick Mahoney, executive creative director, Euro RSCG London...manager of marketing; Ryan Cameron, senior marketing manager, Bing Agency: Droga5 Creative director ...

Work Debrief - Foster's Brad and Dan get a little help for their good calls

24 May 2012

, Foster's brand manager, Heineken UK Creative agency: Adam Eve Creative team: Aidan McClure, Laurent ... 's wanted to maintain the momentum of the campaign, so when we were briefed to write the 2012 TV creative ... to bring something different that our audience would be eager to get involved with. The Creative Idea ...

Where are the Jubilee commercials?

24 May 2012

organisers really understanding the commercial potential. The boss of one marketing agency says he ... of Initials Marketing, one of the agencies involved in the event, says: "It's a family event that fits very ... in particular. People see that as disrespectful and it can cause you all sorts of problems." AGENCY HEAD ...

Pick of the Week - DLKW Lowe, Halfords'

24 May 2012

"Everything about this ad is spot-on - the film, the conceit and the soundtrack - particularly so for those of us who are kids of the 70s. It's great to see Halfords buying such great work and even more satisfying to see DLKW Lowe producing it." The ad was created by the executive creative directors, Richard ...

Adland must find its maternal instinct

24 May 2012

agency. Where I think improvements could be made, and where we could earn ourselves some stars ... small number, which could make it difficult for an individual agency to accommodate policy shifts ... by the most successful working mothers in our business? Or perhaps we could challenge the best creative minds ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.

 

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