Think BR: Brands and the pleasure principle
21 May 2012 | by John Crowther
? Yet for all its importance, that s a question that s widely ducked. Few marketing or agency people ...
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New business leagues (25 May 2012)
24 May 2012
The Corner climbs up the creative league further with its Hostelworld.com win, while 18 Feet...Each week, Campaign publishes the agency new-business leagues across the creative and media sectors. The attached tables rank agencies according to how much business they bring in as well as any ... back at previous weeks will give a snapshot of how agencies were doing up to that point in the year ...
Media360: Zeebox is social media app to watch says MEC's Fletcher
17 May 2012 | by John Reynolds
This was the verdict of David Fletcher, head of analytics and insight at WPP-owned MEC, who was speaking at today's Media360 event on a session entitled "Dynamic Creative: What are the opportunity for brands?" Fletcher looked at a number of issues for brands in an increasingly data-focused world ...
New business leagues (18 May 2012)
17 May 2012
The Corner climbs up the creative league with a second win, while Now and BETC London are new...Each week, Campaign publishes the agency new-business leagues across the creative and media sectors. The attached tables rank agencies according to how much business they bring in as well as any ... back at previous weeks will give a snapshot of how agencies were doing up to that point in the year ...
MAA survey shows agency salary bounceback after 2011 plunge
16 May 2012 | by Matthew Chapman
Agency salaries have increased 7.7% year on year with planners seeing the biggest percentage...saw last year. "Agencies are investing more in specialists, strategic planning and having senior ... .5% rise on the figure in 2010. Creative salaries also recovered to levels seen two years ago ... salaries have barely kept pace with inflation. Agencies have also seen fees decrease over the years while ...
Adwatch (May 16) Top 20 recall: Bird's Eye
15 May 2012 | by Zaid Al-Zaidy, chief strategy officer, TBWA\London
, into mainstream culture. So hats off to Birds Eye and the agencies responsible for creating such a strongly ... heart. Adwatch: Top 20 recall (May 16) Latest May-09 Brand Agency/TV Buyer ...
Sector Insight: betting shops
15 May 2012 | by Jane Bainbridge
of the industry working in advertising and communications agencies. He has been managing partner at Partners ...
Eye releases study on neuro effects of outdoor media
14 May 2012 | by Nick Batten
part of the story. The results show that different environments, formats, weights and creative ... . Neuro Imaging also gives an insight into how brands can create the most effective creative campaigns ...
Marketing spend to increase in 2012, indicates survey
11 May 2012 | by Matthew Chapman
channels or increase it during 2012, agency intermediary FindGood claims....agencies were contacted. Some 37% thought budgets would increase, while 45% believed they would stay ... % of respondents did not have or have not used internal procurement teams to make their agency selection decisions. Only 4% of respondents responsible for agency selection had used an intermediary or other marketing ...
New business leagues (11 May 2012)
10 May 2012
VCCP has overtaken Publicis to top the creative league with its win of Muller Dairy, making...Each week, Campaign publishes the agency new-business leagues across the creative and media sectors. The attached tables rank agencies according to how much business they bring in as well as any ... back at previous weeks will give a snapshot of how agencies were doing up to that point in the year ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
