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This has been a crazy week for us. On Monday the Newspaper Marketing Agency relaunched and changed its name to Newsworks. Those of you with experience in project management will know that this kind of operation always involves significantly more work than you thought and you always get surprises on the way ...
Advertising David Howard , the co-founder of Johnny Fearless , has left the agency to join ... News , its new agency unit that launched to service the News International business. ( Campaign ... , Ben Priest becomes executive creative director, and Jon Forsyth becomes chief comms strategy ...
, market places and creative hubs. Suddenly, we have an explosion of underground creativity that has ...
the contemporary arts of advertising in their struggle to protect our past. Simon S Kershaw is a creative consultant and a former creative director at Craik Jones ...
among brands and agencies in the verification space, so integrating our technologies to help us scale ...
to love and build brand loyalty for their particular brand - the ultimate task every PR agency ... , for example. As a result, successful companies in that sector have become very creative in order to sell ...
of the Champions League game on Saturday. The promo by ITV s in-house creative team, ITV Creative, recreates some ...
to buy your own data agency. KLM s Surprise campaign is a lovely example of a brand doing just that ... as to how you can start to creatively reinvigorate your thinking about loyalty. And if all else fails ...
How can agencies manage their workload while still maintaining creativity, asks Matthew Heath...the challenge of a tight budget and a difficult brief? For both clients and agencies it can feel like a ... , is putting both business models and marketing strategies under new strain. If agencies spend all ... revolutionise the way that the client/agency relationship should focus time, energy and investment to meet ...
? Yet for all its importance, that s a question that s widely ducked. Few marketing or agency people ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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