01 Dec 2011
| by Anne Cassidy
from an agency of record model and build the brand's links with the fashion world....The soft drinks giant has started talks with agencies, including UK shops, ahead of a contest ...
-Cola.
The Diet Coke agency process follows the announcement by Jonathan Mildenhall, the Coca-Cola vice president of global advertising strategy and creative excellence, at the Cannes International Festival of Creativity ...
20 Jan 2011
| by Kate Nicholson
Procter & Gamble (P&G) prepares to begin its transfer to the agency's Singapore office....(AAIK) business. The agency's other key client is Mead Johnson, which it has worked on for the last ...
05 Aug 2010
| by Jacob Mathias
The "Hungry for Action" campaign was produced by digital marketing agency Blue Barracuda and includes a microsite, Facebook game, and online marketing campaign, which will promote the film and restaurant brand partnership and drive pizza sales.
The Facebook game, 'Hungry for A-Team Action ...
21 Jul 2010
| by Staff
the agency's value proposition in Italy and across Europe.
Richard Pinder, chief operating officer of Publicis Worldwide, said: "Daniele is an experienced leader of both agencies and clients and what we ...
operation Publicis Modem to be as strong in Italy as it is outside and to transform our creative ...
19 Jul 2010
| by Jacob Mathias
energised by the creative opportunity to effect social change at such a national level.
"The campaign ...
14 Jul 2010
| by Daniel Farey-Jones
Wieden + Kennedy Portland scooped the top creative honour last month for its US TV ads for the Procter Gamble brand, starring fast-talking, muscle-bound former American Football player Isiah Mustafa as a "The man your man could smell like".
It has now created more than 100 short clips featuring ...
13 Jul 2010
| by Mark Banham
, Mindshare, MEC and Maxus. His role at Maxus will be to manage the agency s media-planning and buying ...
agency services for Maxus clients, including Mercedes Benz, Universal Pictures, BT and Fiat. Hodge ...
at Granada Media Sales. His appointment follows several changes within WPP's media agencies ...
07 Jul 2010
| by Jacob Mathias
The winner of the challenge will have their ad campaign displayed on TripAdvisor between August and September. The competition is open to all European travel brand and advertising agencies in Europe ...
marketing online and providing an opportunity for a company to test an online creative advertising campaign ...
09 Jun 2010
| by Mark Banham
at digital agency Profero. Brown said: "[Ryan] is a first-class operator, highly rated by clients and agencies alike. Most importantly, he understands the limitations of applying a traditional auditing ...
system for managing and benchmarking the relationship between clients and agencies to its own client base. ...
03 Jun 2010
| by Mark Banham
In her new role, Snowdon will oversee all Maxus branding, marketing and communications efforts, both internally and externally. She will also work with the agency's worldwide business development director, Karen Kaufman, on new business development and pitch coordination. She will be based in London ...