Scout Media hires former Radio Times ad director
28 May 2012 | by Nick Batten
following meetings with media agencies by Scout Media . The magazine has run four preview issues to date ...
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Total Media lands Random House and Transworld Publishers online accounts
28 May 2012 | by Nick Batten
The win builds on the independent agency's existing relationships with other companies in the Random House Group. There was no incumbent on the business and the appointment was made without a pitch Total Media will be responsible for managing digital display advertising across consumer sites ...
MediaCom partners with InMobi to develop mobile campaigns
25 May 2012 | by Arif Durrani
, to enable the agency to build and develop its rich media mobile advertising offering throughout Europe...The financial value of the partnership remains unknown, but the WPP agency will be using InMobi's ad creation platform Sprout to streamline the workflow involved in creating, distributing, and optimising HTML5 ad mobile campaigns. Sprout also offers its own reporting capabilities, including custom ...
Arena Media nets global City Index account
25 May 2012 | by Nick Batten
City Index claims to have ambitious growth plans for 2012 and has charged the agency with helping expand its customer base in its key markets. It is understood that Total Media has been the incumbent on the account since 2009 when it won a competitive pitch against Gotham Financial Services . Chris Armond ...
Media Bitch's Diary 24 May
24 May 2012 | by Media Bitch
Glanvill, chief executive and leader at WPP agency Mindshare , who, this girl has found, has a penchant ... competitor agencies to send to Bitch, is a video of Jed, who has an abode in Somerset so is used to country ... in spades, if his delivery of the 12m Post Office media account to the WPP agency earlier this year ...
Bet365 to sponsor French Open on ITV
24 May 2012 | by Maisie McCabe
The deal, which was negotiated by creative agency Drummond Central and Stuart Feather's new media agency Republic of Media , will include sponsorship of all ITV coverage from the tournament across ITV1 and ITV4. ITV's coverage starts on Sunday (27 May). Key matches, including the men's and ladies ...
My Media Week: Charles Courtier
23 May 2012 | by Mike Fletcher
This week, Charles Courtier, worldwide chief executive for MEC, works on the agency's 10th
RAB launches planning and creativity tools
23 May 2012 | by Daniel Farey-Jones
agencies and creative agencies get more from the medium....in response to demand from media and creative agencies, RadioGauge Predict will allow them to obtain sector ... of the RAB, said: "Media and creative agencies frequently ask us for aggregated data from RadioGauge to help ... is intended to provide examples of creativity in radio advertising through an ad library that can be searched ...
RAB celebrates 20 years of championing commercial radio
23 May 2012 | by Arif Durrani and Ben Hall
advertisers, media agencies and creative agencies get more from the medium. And the outlook for 2012, as far ... % national share. Creativity in radio ads is another issue RAB is tackling head-on through a tie-up with D ... -platform partnerships is a key opportunity. The challenge today is to keep growing the number of creatively ...
Media360: Claudine Collins on being followed by Rubins and Parker
22 May 2012 | by Maisie McCabe
Claudine Collins, managing director of MediaCom, talks about the agency's "invigorated" new team
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
