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a global marketing push, by its creative agency Spark44, introducing its new "alive" positioning ... of 12%. The Tata-owned brand has appointed We Are Social as its first social media retained agency to handle both its global and UK accounts. The agency will be responsible for managing the automotive ...
the contemporary arts of advertising in their struggle to protect our past. Simon S Kershaw is a creative consultant and a former creative director at Craik Jones ...
. "I ve been encouraged to see their passion and enthusiasm for our plans, as well as their creative ...
among brands and agencies in the verification space, so integrating our technologies to help us scale ...
Big Communications, the Leicester-based agency, has acquired the independent shop Quorum from its...Following the acquisition, Mawhinney has joined Big as creative director to lead its 25-strong creative department. He will report to Big's chief executive and executive creative director, Dylan Bogg ... founding Quorum, Mawhinney worked as the creative director at the Manchester-based BJL. Collins, who ...
of digital agencies including Harvest look after online planning and buying. It is understood ... media business into one agency. Experian has drawn up a shortlist to pitch for the business and Maxus ... . The creative business is not under review. ...
Marketing in February. Dom Hodge, planning director at specialist music marketing agency Frukt, agrees ...
The agency won the business after a four-way pitch managed by Oystercatchers. The account moves from Home, which had worked on the business since 2011. The review follows the decision to rebrand the company from Victor Chandler to BetVictor across its European operations in January. Home ...
Agency Assessments International, the pitch consultant, is ditching the traditional pitching...on AAI's knowledge of agencies and their strengths. No instant creative treatment will be required ... winning. And many agencies are good at transforming client fortunes but not at instant creative solutions ... Instead of a drawn-out process involving the issuing of RFIs, shortlists, creative treatment ...
Agencies were this week left bewildered by the Government's plans for a leaner approach...agencies. Francis Maude, the minister for the Cabinet Office, told them that the Government ... , covering creative services, DM, digital media, events and PR, will come into force in October. The other will launch in November. "I worry that agencies won't understand these frameworks, which are quite ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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