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that we are working with the best agencies to deliver our ambitions. "The exercise is also in line with company policy to review media agency arrangements periodically." Unilever declined to comment on its US ...
the agency has suggested McCann Milan originally created the ad. The voiceover stated: "Feel more ... -sync". It is also looking to enhance its global digital presence and is currently searching for a digital agency ...
selected as our number-one a marketer who is shaking up the conservative creative culture at one ... his agencies but marketers at other brands with his 'more magic, less logic' clarion call late last ...
. The former Coca-Cola marketer called on Unilever s agencies to move away from numbers-led thinking, instead rewarding those prepared to take risks and support creative ideas. Mathieu pipped Amanda Mackenzie, Aviva ...
Troubled drugs giant AstraZeneca has named two agencies as its preferred suppliers, amid a backdrop...not comment on these claims, and said the agency shift comes as part of regular reviews of supplier ... at this stage, but this is not a factor in the way we manage our UK PR agencies. AstraZeneca, which ...
year he called for agencies to refocus around the consumer, not the client, and to shift their centre ... 've reduced agency fees and redirected spend back into media. What is your view of how hard marketing budgets ... have done with the agencies is become more performancedriven; we want the agencies to be equally ...
-president, creative services worldwide. Winners and Losers in the soap, bath and shower sector ...
." The icons been designed by Boots' ad agency Mother. The new messaging will be communicated in press ...
AkzoNobel has appointed Glue Isobar to handle its digital creative account across its portfolio...The Aegis-owned digital agency will work across the Dulux, Polycell, Cuprinol and Hammerite brands ... for the global redevelopment of dulux.co.uk. The agency will be responsible for delivering digital strategy, creative development, social media optimisation and community management for all brands across Facebook ...
your brand as a whole.' - According to a 2008 report for the Food Standards Agency, bigger pack ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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