NBA gets serious about cracking UK
25 May 2012 | by John Reynolds
help with our marketing activity. We work with Deng's sponsors and management agency to develop ...
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EdenCancan to link Duchamp to urban artists
28 May 2012 | by John Owens
The move follows project work by the agency for the brand earlier this month around the promotion ... , the agency will be looking to link Colarossi s AW12 menswear collection with suit-wearers who might otherwise not be associated with the brand to expand its fashion appeal. Nick Ede, creative director of EdenCancan, said ...
Daily deal site DiscountVouchers.co.uk hires Rooster PR
25 May 2012 | by Sara Luker
not consider before receiving the DiscountVouchers.co.uk newsletter. The agency will also aim to encourage ...
The changing face of music tie-ups
24 May 2012 | by Sarah Shearman
Marketing in February. Dom Hodge, planning director at specialist music marketing agency Frukt, agrees ...
Beiersdorf kicks off £110m pan-Euro media review
24 May 2012 | by Nick Batten
creative business in 2010. Recent activity includes a 1m campaign to support the Nivea For Men ...
Entertainment: Lappset happy with angry approach
24 May 2012 | by John Owens
. Strategy and plan Maxim targeted national journalists and news agencies to secure their attendance ...
Casio hires Exposure for consumer drive
21 May 2012 | by Sara Luker
Exposure has been hired as the watchmaker s retained PR agency after working for the company on a project basis. The agency is charged with raising awareness of Casio s motorsport inspired Edifice range. Exposure will target men, aged 35 and upwards, who appreciate speed, reliability and precision engineering ...
Consumer: Lego builds brand quality at St Pancras
18 May 2012 | by Hannah Crown
and boost Christmas sales To show the creative potential of Lego. Strategy and plan ...
Will foreign ownership of British brands affect their marketing? The Marketing Society Forum
17 May 2012
MAYBE - CELIA PRONTO, MARKETING AND ECOMMERCE DIRECTOR, FORD RETAIL GROUP British brands have expanded internationally by exploiting their reputation for quality, design, creativity and heritage, making them prime investment targets. Given their success has been built on these qualities ...
The truth about lying on your CV
17 May 2012 | by Suzy Bashford
if you're creative at twisting the truth. Crack out a thesaurus and word play. Pop Digital ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
