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audience as young professionals working in creative industries such as advertising, PR, marketing and media ... . The agency launched a 'Tweets for Eats' competition, encouraging offices in central London to tweet 'give me ... and its motivations (agencies are competitive, chat in the office about fun online offers and are big ...
selected as our number-one a marketer who is shaking up the conservative creative culture at one ... his agencies but marketers at other brands with his 'more magic, less logic' clarion call late last ...
. The former Coca-Cola marketer called on Unilever s agencies to move away from numbers-led thinking, instead rewarding those prepared to take risks and support creative ideas. Mathieu pipped Amanda Mackenzie, Aviva ...
Lexis won the brief after a five-way shoot-out (revealed in PRWeek, 13 January). The win comes after the consumer agency s acquisition of social and media marketing agency Paratus Communications last week. Pizza Hut head of marketing Chris Tebben said: Pizza Hut UK is taking huge strides to create ...
Currie, director of sports marketing agency brandRapport, said the issue puts Locog in a "tricky ...
Johnson) Sense Worldwide Burness The Leith Agency Kleenex, Andrex, DryNites, Little Swimmers ... Business) IAS b2b Marketing SME marketing Burness The Leith Agency FreestyleXtreme ...
The agency won the business after a competitive pitch that is understood to have been led by Simon Wallis, the company's sales and marketing director, who joined the company in 2010 from the brand's rival Papa John's. The company's investment in direct and digital channels follows a recent statement ...
cause-related marketing, according to Callum McGeoch, creative director at youth marketing agency ... rat a mile off.' In the agency's 2011 'The truth about youth' research, which surveyed 7000 16 ... , but far savvier than its elders give it credit for. According to Callum McGeoch, creative director ...
Little Chef has appointed Parker Hobart as its retained consumer agency, as it 'aims to return...The agency s role will be to provide consumer PR and marketing support as the business approaches the key summer trading period. The agency said it was supporting Little Chef as it aims to return ... business. We wanted to work with a boutique agency that genuinely understood the collective goal ...
highly about her coach. Alex Lewis and Adam Tucker were the creatives on the ad. The ad was directed ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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