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'Bigger. Fatter. Gypsier.' ads will be investigated by ad watchdog

was created by Channel 4 s in-house agency 4Creative, showed an image of traveller boys looking menacing ...

National Trust launches Wallace and Gromit ads

The charity is running a press campaign created by MBA with mini animations embedded in the creative that can be unlocked by pointing an Aurasma-enabled mobile device at the creative. Additional augmented reality content in the augmented reality campaign includes a behind-the-scenes look at the duo ...

Total Media lands Random House and Transworld Publishers online accounts

The win builds on the independent agency's existing relationships with other companies in the Random House Group. There was no incumbent on the business and the appointment was made without a pitch Total Media will be responsible for managing digital display advertising across consumer sites ...

Scout Media hires former Radio Times ad director

following meetings with media agencies by Scout Media . The magazine has run four preview issues to date ...

Activision poised to bring in The Red Consultancy

caught up in a separate case involving TUPE proceedings when the agency won a 1m Boots consumer PR ... still remain at the agency. ...

Think BR: Launching Newsworks

This has been a crazy week for us. On Monday the Newspaper Marketing Agency relaunched and changed its name to Newsworks. Those of you with experience in project management will know that this kind of operation always involves significantly more work than you thought and you always get surprises on the way ...

Tokyo 2020 appoints Weber Shandwick for Olympics bid

as its global agency....The International Olympics Committee yesterday announced that Tokyo has made its shortlist for the 2020 Olympics. The agency appointment comes after Weber Shandwick supported Tokyo s applicant city ... campaign. Tokyo 2020 president Tsunekazu Takeda said: The agency s broad international perspective ...

MediaCom partners with InMobi to develop mobile campaigns

, to enable the agency to build and develop its rich media mobile advertising offering throughout Europe...The financial value of the partnership remains unknown, but the WPP agency will be using InMobi's ad creation platform Sprout to streamline the workflow involved in creating, distributing, and optimising HTML5 ad mobile campaigns. Sprout also offers its own reporting capabilities, including custom ...

NBA gets serious about cracking UK

help with our marketing activity. We work with Deng's sponsors and management agency to develop ...

Arena Media nets global City Index account

City Index claims to have ambitious growth plans for 2012 and has charged the agency with helping expand its customer base in its key markets. It is understood that Total Media has been the incumbent on the account since 2009 when it won a competitive pitch against Gotham Financial Services . Chris Armond ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.