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track Indigo Home for the campaign. Christopher Bailey, chief creative officer at Burberry, said ... In danger of being consigned to history a decade ago, Burberry has undergone a creative and digital revolution under the direction of chief creative officer Christopher Bailey, who joined the company in 2009 ...
. TBWA\Manchester was the incumbent on the main retail account and has been its lead creative agency ... The agency won the account after a competitive pitch against Now and CHI Partners. The win ... of the pitch as a result of its merger with agency Adam Eve, which handles the John Lewis advertising account ...
The parent group of BHS, Topshop and Topman is understood to have approached media agencies ahead ... agency of record for other Arcadia brands before this appointment. The bulk of Arcadia s spend ... JWT to handle the BHS creative account. Grey London has also worked on projects for Arcadia brands ...
at communications agency Generate Sponsorship. UNDER ARMOUR STATS Net revenues from international sales ...
that the creative did not make clear how consumers could verify the data on which Brand Match claims were made ...
The Marketing Society's current Marketer of the Year had just shared the stage with James Murphy, the founding partner of the retailer s ad agency Adam Eve, to tell the story of the changes they have made to the brand. Inglis explained to delegates that after joining in 2008 he wanted to build on the retailer ...
on the second day of Brand Republic's Media360 this morning (18 May). He said: "We have got several creative ... on the creative challenges that radio brings." Inglis also explained how the retailer had historically shied ... too. Also at the event, James Murphy, founding partner at creative shop Adam Eve, played John ...
The retailer has approached a number of agencies about the review as it looks to ramp up its loyalty programme across its trade customers. TradePoint is a new Trade Counter operation at B Q ... does not retain a direct marketing agency. In the past, it has worked with agencies including RMG ...
selected as our number-one a marketer who is shaking up the conservative creative culture at one ... his agencies but marketers at other brands with his 'more magic, less logic' clarion call late last ...
. The former Coca-Cola marketer called on Unilever s agencies to move away from numbers-led thinking, instead rewarding those prepared to take risks and support creative ideas. Mathieu pipped Amanda Mackenzie, Aviva ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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