'Bigger. Fatter. Gypsier.' ads will be investigated by ad watchdog
28 May 2012 | by Sarah Shearman
was created by Channel 4 s in-house agency 4Creative, showed an image of traveller boys looking menacing ...
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Burberry boosts 'fast fashion' approach with Jubilee campaign
29 May 2012 | by Nicola Clark
track Indigo Home for the campaign. Christopher Bailey, chief creative officer at Burberry, said ... In danger of being consigned to history a decade ago, Burberry has undergone a creative and digital revolution under the direction of chief creative officer Christopher Bailey, who joined the company in 2009 ...
National Trust launches Wallace and Gromit ads
28 May 2012 | by Matthew Chapman
The charity is running a press campaign created by MBA with mini animations embedded in the creative that can be unlocked by pointing an Aurasma-enabled mobile device at the creative. Additional augmented reality content in the augmented reality campaign includes a behind-the-scenes look at the duo ...
Total Media lands Random House and Transworld Publishers online accounts
28 May 2012 | by Nick Batten
The win builds on the independent agency's existing relationships with other companies in the Random House Group. There was no incumbent on the business and the appointment was made without a pitch Total Media will be responsible for managing digital display advertising across consumer sites ...
Scout Media hires former Radio Times ad director
28 May 2012 | by Nick Batten
following meetings with media agencies by Scout Media . The magazine has run four preview issues to date ...
Sorrell says Adam & Eve acquisition 'shows DDB needed some help'
28 May 2012 | by Arif Durrani
Omnicom's decision to buy Adam & Eve for an estimated £60m last week underlines how its creative.... When the trio opened the agency they were embroiled in a bitter legal dispute with Sorrell centred ... said: "Good luck to them, they've done really well." The newly merged agency will become Adam Eve ... Hegarty in December and four top creatives to DLKW Lowe in the last year. Earlier, Sorrell had ...
EdenCancan to link Duchamp to urban artists
28 May 2012 | by John Owens
The move follows project work by the agency for the brand earlier this month around the promotion ... , the agency will be looking to link Colarossi s AW12 menswear collection with suit-wearers who might otherwise not be associated with the brand to expand its fashion appeal. Nick Ede, creative director of EdenCancan, said ...
Lucre lands consumer PR brief for Parkdean
25 May 2012 | by Hannah Crown
This is the first PR agency to be appointed by the Newcastle-based group, and follows a period ... director at Parkdean, said: We spent a long time looking for an agency that we felt confident would ... and their ability to make headlines for the right reasons. Choosing them as our first ever PR agency was a big ...
Activision poised to bring in The Red Consultancy
25 May 2012 | by Sara Luker
caught up in a separate case involving TUPE proceedings when the agency won a 1m Boots consumer PR ... still remain at the agency. ...
Think BR: Launching Newsworks
25 May 2012 | by Rufus Olins
This has been a crazy week for us. On Monday the Newspaper Marketing Agency relaunched and changed its name to Newsworks. Those of you with experience in project management will know that this kind of operation always involves significantly more work than you thought and you always get surprises on the way ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
