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STOP PRESS: St. Luke’s hires Archer to promote creatives

Advertising agency St.Luke s has hired a PR consultant to promote the work of its creative...Advertising agency St.Luke s has hired a PR consultant to promote the work of its creative department to the creative trade press, such as Creative Review. Freelance journalist Belinda Archer, a former news editor of Campaign, will advise the creative team for one day a week over the next three ...

on the creative thought process behind the ACT Consortium

Creativity Triangle is the name they have given to their 'high-powered business solutions' product. De Bono ... asks. 'Creativity. And that is better outsourced - as shown by the fact that almost every company ... 't. Which is just as well, since he will need self-assurance as well as creativity to market PR to FTSE 100 ...

OPINION: Ads can't afford to ignore role of PR

of the last quarter, at least in part because of the row that broke out over the origin of the creative idea.

EDITORIAL: De Bono proves size doesn't matter

accolade for an agency that prides itself on its creativity. So congratulations to Shine on being hand...A stamp of approval from lateral thinking creator Edward de Bono must be a particularly prized accolade for an agency that prides itself on its creativity. So congratulations to Shine on being hand-picked by de Bono to join his elite team of strategic and creative thinkers. It is quite an achievement ...

STOP PRESS: Motive makes Propeller its first UK PR agency

and promote its creative approach....and promote its creative approach. ...

INTERNATIONAL BRIEFS: Pfizer axes plans for blitz

for creative advertising, with Grassroots Enterprise handling a website revamp.

TBWA Simons Palmer appoints MacLaurin

firms are believed to have pitched. The creative arm of the new company, owned by TBWA ... s first jobs is to convince companies that the new company still has the creative talent worth investing in after TBWA s creative director Trevor Beattie resigned in a blaze of publicity earlier this year ...

PUBLIC SECTOR: John Grooms charity steps up PR and ad campaign

DISABLITIES: Disabilities charity John Grooms has stepped up its PR and advertising campaign to increase independence for disabled people. A cinema ad detailing the campaign will be shown during performances of Harry Potter and the Philosopher's Stone. All creative staff, including Dom Joly from ...

Viewpoint: Industry Veteran speaks out

Also, in reality there is a great need for corporate PR to let key markets, including the financial community, know you are weathering the storm effectively during the recession. This is the case at any time when a client is facing problems; the real key is for the consultancy to be creative ...

Letter - Specialist teams can ensure fair payment

Restructuring teams into account handling, media and creative elements could highlight the different skills that PR campaigns require and help us to charge clients accordingly for each service provided. Specialist roles will also bring new talent into the industry and allow new recruits ...

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