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DraftFCB scoops LighterLife creative

LighterLife, the weight-loss brand, has appointed DraftFCB London to handle its creative account....The agency won the account after a review that began in October last year and was overseen by the Haystack Group. LighterLife, which spent nearly 3 million on advertising last year, previously worked with Cheethambell JWT on its creative account. The brief includes digital and CRM activity for LighterLife ...

Whitbread calls creative review

Whitbread Restaurants is reviewing creative across its portfolio of eateries, including Beefeater...and Whitbread-owned coffee chain Costa Coffee will not be affected. The creative accounts are handled by Rainey ...

DSG calls creative pitch

DSG International, the owner of Currys and Dixons, is looking for an agency to handle the advertising account for a planned brand extension.

LighterLife reviews media and creative

LighterLife, the weight-loss organisation, is reviewing its creative and media accounts....The company, which spent nearly 3 million on ads over the past 12 months, currently uses Carat Manchester, formerly Feather Brooksbank, for media. Creative is handled by Cheethambell JWT. The review, through the intermediary Haystack, follows the appointment of Saatchi Saatchi to create a New Year ...

BetVictor appoints VCCP for creative

BetVictor, the online betting brand owned by Victor Chandler, has hired VCCP to handle its advertising account.

Saatchi & Saatchi strengthens creative department

Saatchi & Saatchi has boosted its creative department with four hirings, including the Dare...The agency has poached Gavin Torrance and Danny Hunt, the associate creative directors at Dare ... creative directors. Saatchi Saatchi has also hired Mark Slack and Gemma Phillips, a creative team from The Red Brick Road. Their creative highlights include "dogs' home" for Thinkbox. ...

Work Club unveils creative signings

Work Club has boosted its creative department with three senior appointments....Jim Stump and Lucy-Anne Ronayne, formerly at DDB UK and AKQA Amsterdam respectively, join as senior creatives, while WCRS's Joe Corcoran joins as a creative. All three report to the creative partners Ben Mooge and Andy Sandoz. Stump was a senior creative director at DDB working on clients ...

Sky opens creative agency talks

BSkyB is looking for a creative agency to handle a major new advertising brief and is preparing...and content. "That s why we re always reviewing how we can bolster our roster of creative agencies ...

Yell calls global creative review

creative services, which also includes direct marketing. McCann Erickson is Yell s incumbent agency ... of this initial creative agency review will be greater marketing impact for Yell globally, enhanced consistency in creative execution and an improved return on marketing investment through cost efficiencies." ...

Karmarama lands Onken creative account

, the chief creative director at Karmarama, said: "We are really excited. Onken is a great brand ...

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Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.