01 Oct 2003
| by Periodical Publishers Association
of magazine advertising by leveraging the creative capabilities of the medium. Dylan Griffiths investigates....with target audiences. PPA s new research, Creative format: Premium impact - a rough guide to more effective magazine advertising, aims to maximise the opportunities presented by creative formats like gatefolds ...
-part study initially used semiotic techniques to analyse more than 100 different creative executions in areas ...
08 Oct 2002
| by Debbie Klein
Creative ideas and inspiration have always been the lifeblood of the advertising and marketing...Never has it been more important for creativity to be the touchstone for everyone working on promoting brands, from those in advertising creative departments, client marketing departments, in media agencies or at media owners; all must work harder than ever to secure the creative standout that drives ...
11 Mar 2008
This year's league of the top-billing creative agencies indicates that advertisers are tending
19 Mar 2010
| by John Tylee
.
CREATIVE AGENCIES
The events of last year show that Britain s creative agencies face a struggle ...
to milk some PR that were willing to throw a creative brief to the public at large. Unilever relieved ...
creativity in 2010? Robert Senior, the UK chief executive of SSF Group, certainly believes so. "In times ...
23 Feb 2007
creative work for internationally aligned clients. Last year, however, Ogilvy Group began to see a palpable return on greater investment within the flagship agency's (Ogilvy Advertising) creative department. Also ...
and Neil Dawson, chose to hire Shaun McIlrath, a long-time proponent of creative integration ...
22 Feb 2008
in a long time but started matching a strong new-business record with the kind of creative sparkle ...
05 Sep 2011
| by Bob Willott
did so will demonstrate sufficient creative deftness, technical know-how and youthful enthusiasm ...
collaborative way," the Brothers and Sisters executive creative director, Andy Fowler, explains.
The Beta ...
communication creativity, what people call 360-degree or integrated.
"Then, there's the holding company which ...
26 Mar 2012
| by Bob Willott
creative one, in reality BBH has been broadening its capability considerably in recent years. The policy ...
27 Feb 2009
It may come as no surprise to see that billings at Lowe and Publicis fell by more than 20 per cent in 2008, but few observers will have expected to see an even bigger fall at WCRS.
20 Jul 2011
| by Robin Garton, Creative director, MBA
was open to the whole creative department. The creative director would get a stack of scripts piling up ...
of the agency's award shelf.
Specsavers' in-house creative team is clearly very talented and has produced a ...
of an agency creative department - and ultimately, those are what keep long-running campaigns feeling fresh ...
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