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Kristof Fahy, group brand and marketing director, William Hill Why I like this Financial services brands are in a tough place, so attitudes to creative and messaging have had to change ... and the next in the series is worth a look. These aren't amazing pieces of creative, but they get the job ...
for creating strong creative imagery and messaging. Wish I thought of This kind of ad is a great reminder for brands to take a risk and deliver distinctive creative especially when you can now reach ...
James Hilton, chief creative officer, AKQA Why I like it Lego is cool. Star Wars is cool. Poo is funny. QED; this is cool and funny. I wanted to leave it there, but I must at least give ... within the work, or will somehow manage to spin it back to something I ve done (Creative Director 101 ...
Kate Stanners, executive creative director, Saatchi Saatchi Why I like it I like the latest Lynx effect clip. Its use of the timeline is why. It s an old schoolboy joke, made smarter ... is such a simple idea, it allows agencies, creatives and a broader audience to participate in it ...
channel for hangovers and junk food than YouTube? Where, of course, creatively you have to be playful ... -used in commercial executions. Pepto-Bismol s creative team have given them their moment. You can watch them being ...
David Prideaux, executive creative director, Publicis Chemistry Why I like this While most YouTube ads use interactivity or connectivity to get you engaged, this one tries to win you over by throwing in a load of references to memes and other irritating internet phenomena. The idea ...
and the payoff comes in the final line. This is a brave concept that only works because the creative ...
Kate Stanners, executive creative director, Saatchi Saatchi Why I like this Is this a PlayStation Vita promo featuring Rizzle Kicks or is it a Rizzle Kicks promo featuring PlayStation? It is essentially a pop promo featuring these young boys from Brighton, who have their own brand of cheeky ...
David Prideaux, executive creative director, Publicis Chemistry Why I like this I don't like this. I lurve this. A deft piece of animation turns cooling towers into Colonel Blimp-like characters who, to their horror, are blown to smithereens. It punctures the smugness of electricity ...
David Prideaux, executive creative director, Publicis Chemistry Why I like it It s a TV commercial that wouldn t have worked on TV. In a commercial break, we re not taken in by CCTV if we re watching an ad, as we know the footage has been staged. Online, we re more likely ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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