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Creative Sidelines

, there's not a lot that creatives won't turn their hands to outside office hours, Anne Cassidy writes....VICKI MAGUIRE Creative director, Grey London Vicki Maguire missed the traditional sweetshops of her childhood so much she set up her own one two years ago. The Grey creative director's charmingly ... shared a flat at university, it unleashed a surge of creativity. "The boredom of Countdown forced us ...

SapientNitro expands creative department

SapientNitro has hired Thomas Moeller as creative director and Stephen Worley as director moving...Moeller joins the agency's creative leadership team working across SapientNitro's clients, with a ... design director. Previously, Moeller had worked as the creative director at Likemind, and head ... , Premier Foods and Sony. Both Moeller and Worley will report to SapientNitro s chief creative officer ...

AKQA hires creative team

Digital marketing agency AKQA has taken on Matt Bennett and Will Battersby as a creative team....Bennett and Battersby were formerly at digital and creative agency 20:20 where they created ... King, eBay and Vauxhall while at DLKW. Daniel Bonner, AKQA chief creative officer, said: "Matt ... accolades they have won. AKQA is thrilled to have the creative duo join the team. "Matt and Will's peers ...

DraftFCB scoops LighterLife creative

LighterLife, the weight-loss brand, has appointed DraftFCB London to handle its creative account....The agency won the account after a review that began in October last year and was overseen by the Haystack Group. LighterLife, which spent nearly 3 million on advertising last year, previously worked with Cheethambell JWT on its creative account. The brief includes digital and CRM activity for LighterLife ...

Whitbread calls creative review

Whitbread Restaurants is reviewing creative across its portfolio of eateries, including Beefeater...and Whitbread-owned coffee chain Costa Coffee will not be affected. The creative accounts are handled by Rainey ...

WPP's creative principal

creative chief. Claire Beale discovers how....'s no doubting that the new Holding Company award at the Festival of Creativity was highly coveted and fiercely contested. And personal. The chance to be anointed the most creative company on the world's biggest and most ... creative holding company; WPP's reputation has been as the more financially geared, controlling business ...

Adland's next creative leaders

to become an executive creative director?...View our picture gallery above. See the full feature, with lowdowns of all these creatives in this week's Campaign magazine. Adam Chiappe Matt Saunby Abbott Mead Vickers BBDO Favourite ad: "We haven't made it yet" Sam Oliver Shishir Patel DDB London Favourite ad: VW 'nightdrive ...

Diary: Creative couple elope

Creative teams are like married couples - they are mutually supportive and in each others' pockets

Diary: Creative plays Cupid

The ex-Rainey Kelly Campbell Roalfe/Y&R creative Matt Janes is playing Cupid with a new dating website, doingsomething.co.uk. The site has some charming illustrations, "the wheel of date" - which helps potential lovebirds choose a venue for a date - and a generic web page that you can switch to if colleagues ...

Diary: IPA's creative approach

In that spirit, the IPA is inviting agencies to upload their finest festive ads, games and cards free of charge on to its creative site www.allourbestchristmaswork.com in order to showcase their Christmas talent to advertisers. Instead of producing its own Christmas card, the IPA will then promote ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.