Bacardi to boost creative consistency
15 Jun 2010 | by Gemma Charles
Bacardi is embarking on a root-and-branch review of its global marketing arrangements as part of a cost-cutting drive.
Search results for Creative
Search filters:
By Publication
- marketingmagazine.co.uk
Click 
to remove filters
Add Search Filters:
By Channel
- Ad campaign (109)
- Agency (57)
- Digital marketing (240)
- Direct Marketing (49)
- Marketing (1341)
- More...
- Media (229)
- New Business (32)
- Public Relations (26)
- Research & Data (61)
- Less...
By Industry Sector
- Agencies (153)
- Autos (88)
- B2B (24)
- Consumer Goods (125)
- Fashion / Clothing (100)
- More...
- Fast Food (48)
- Financial Services (101)
- FMCG (139)
- Food & Drink (308)
- Government / Non-Profit (117)
- Industry (12)
- Media / Entertainment (445)
- Retail (214)
- Technology (135)
- Telecoms / Utilities (93)
- Travel / Leisure (106)
- Less...
The DIY creative brands
20 Jan 2012 | by Adam Woods
Often decried by creative agency stalwarts, the in-house approach has been adopted by brands in a..., but sometimes brands make ads without a creative agency on board. Confused.com, Gocompare, Ann Summers, Specsavers and Ryanair are only a few of those that also handle creative in-house. In-house does ... are now more common. 'Creativity can come from anywhere - it is not the exclusive domain of creative ...
Creative Agency of the Year: Adam & Eve
10 Dec 2010 | by Alex Brownsell
The three-year-old agency has cemented its reputation for creative excellence and being quick...The crowning of Adam Eve as Marketing's Creative Agency of the Year, less than three years after ... ', and creative work - which, they said, is 'right on the money'. The judges commended Adam Eve's ability to pick up new business in a difficult climate while maintaining creative excellence on existing accounts ...
Adwatch (July 20): Top 20 recall - Specsavers turns action-packed
20 Jul 2011 | by Robin Garton, Creative director, MBA
was open to the whole creative department. The creative director would get a stack of scripts piling up ... of the agency's award shelf. Specsavers' in-house creative team is clearly very talented and has produced a ... of an agency creative department - and ultimately, those are what keep long-running campaigns feeling fresh ...
Adwatch (June 29): Moonpig.com delivers its message
29 Jun 2011 | by Mark Orbine, Creative director, VCCP
to settle for anything so mundane. Now, you can let your imagination and creativity run riot on a website ... the creative world alight, but as a vehicle for explaining a fairly new concept to the masses, especially those ... ( ) Funkypigeon.com DLKW Lowe/Carat 44 5 (2=) Sky Sky Creative/ MediaCom ...
Adwatch (2 March) - Top 20 recall: Is the latest Bisto ad a promising one?
02 Mar 2011 | by Mark Hurst, Creative director, MWO
with the creative director at the agency that did this ad and telling him that the new 'Aaah, Bisto' work ... it. Whether this ad is the result of a focus group or a focused creative team, we may never know ...
Adwatch (Dec 7) - Top 20 recall: John Lewis
07 Dec 2011 | by Mark Hurst, Creative Director, MWO
The department-store chain has proved that 'sweet' really works with emotive ad.
Adwatch (Aug 24) - Top 20 recall: Match.com finds it Match moment
24 Aug 2011 | by Colin Jones, Creative director, Brave
A charming romcom provides an almost perfect platform to celebrate online dating.
Adwatch (Aug 17) - Top 20 recall: Weetabix stays family friendly
18 Aug 2011 | by Rob Fletcher, Creative partner, Isobel
Latest ad maintains family-friendly cereal brand's track record for appealing to all ages.
Adwatch (11 May) - Top 20 recall: Cushelle takes the soft approach
11 May 2011 | by Robert Campbell, Creative director, Beta
The toilet-tissue brand has too much pink and purple and not enough brown and yellow.
Additional Information
Campaign Jobs
- Strategist Micro UK Global Excellent top end salary plus benefits and bonus, London
- Strategy Director Micro UK Global Excellent high end Basic plus benefits and bonus, London
- Business Director Micro UK Global Excellent Basic plus benefits and bonus, London
- Digital Planning Manager (Luxury FMCG Brand) Norton Leigh Up to £40k + Benefits, Central London
- Account Manager The Little Black Book Agency £25000 - £30000 per annum, Manchester
Most viewed
Most commented
Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
