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CREATIVE...TIGER SAVAGE, head of art and deputy creative director, M it's a beautiful day and I'm working. As you can imagine, I'm not feeling at my best, so apologies to anyone I offend - I respect anyone who gets a half-decent ad out these days after the fiddling from account men, clients, creative directors ...
Campaign polled the ad industry's top creative directors to find out which clients they think take...Ask agencies what makes a client creatively brave and you stir up quite a debate. Is it simply a ... sector? Does a client need to get closely involved in the creative process, or do they just need the ability to pick a good agency and trust its expertise? Creative directors naturally praise clients who ...
the company always been a creative innovator, John Tylee asks....As the representative of a global leviathan long accused of dragging creativity back kicking ... ? Yes, the creative director replied, a few subtle tweaks could certainly turn it into a Lion contender ... by creative strategy including a tie-up with the US TV show The Apprentice 2, in which contestants were tasked ...
New-media owners may extol the virtues of digital media to advertising agencies but great creative...Traditional advertising agencies have long held the view that the term "new-media creativity ... -dimensional medium not worthy of "real" creatives' time and effort. But the times they are a changin'. New media is growing up fast - both in terms of creative standards and client expenditure - and is demanding a serious ...
Ogilvy s new toiletries brand, Phisio Sport , after a four-way pitch.
Brands to be promoted include flagship premium scotch Chivas Regal and The Glenlivet. Chivas international PR manager Jim Long has sounded out London agencies with the view to handle projects across 16 brands. Long confirmed he wanted to find agencies with international creative PR capabilities ...
LONDON - Brylcreem is reviewing its digital creative account after the incumbent, Wheel, resigned.... Chris Clarke, the executive creative director at Wheel, said his agency resigned the account because ...
Brylcreem is reviewing its digital creative account after the incumbent, Wheel, resigned...Clarke, the executive creative director at Wheel, said his agency resigned the account because it was "at ...
Euro RSCG Wnek Gosper has promoted two of its most senior creatives to the position of creative...Olly Caporn and Dominic Gettins have been increasingly involved in the day-to-day running of the creative department, under the executive creative director and chairman, Mark Wnek. Wnek said: "Dom ... " campaign with the fellow Euro RSCG creative Nigel Rose. Caporn joined Euro RSCG in 1993 from Maddel ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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