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NEWS: Forster quits Body Shop

Jilly Forster is to leave The Body Shop next month to launch an independent creative marketing...Jilly Forster is to leave The Body Shop next month to launch an independent creative marketing consultancy. Forster, credited with spearheading The Body Shop s philosophy of PR- only marketing during her 11 years at the company, will take on The Body Shop as one of her first clients ...

Consumer PR: What's the big idea?

Creativity treehouses, magician's techniques and specialist input. Steve Hemsley looks at sources...and good timing - is a prime example of PR 'creativity'. But while ad-land more famously lives and dies by it, creativity is something that PROs are less renowned for. Few PR agencies have the dedicated 'creative head' or equivalent role (see box) and are sometimes suspected of churning out the same type ...

INTERNATIONAL BRIEFS: IKEA embarking on guerrilla campaign

the brief. BlueberryFrog creative director Mark Chalmers said: 'IKEA's activity will focus on real

Campaign: Fashion/retail - Jigsaw hits new fashion heights

Campaign: Jigsaw appoints a new creative director Client: Jigsaw PR team: Mission Media Timescale: July-August 2008 Budget: c. £30,000 High street fashion chain Jigsaw does not do any print ... - To announce the appointment of its new creative director, Louise Trotter - To maximise awareness ...

Nevada Bob picks Generation for UK and Europe work

Nevada Bob, the world s largest golfing retailer, has hired Generation as its first PR agency. Generation began work on the account last week, handling consumer and trade PR, promotions, and creative ... buying and creative work for TV and print advertising for specialist titles. It will continue ...

Yellow Door takes Dunhill consumer work from Purple

with designer Michael Tapia. The account will be run by creative director Mary Portas, reporting ...

CAMPAIGNS: Store launch - Hoye's Soho shop debuts with a heist

King, Sleazenation magazine creative and art director, the ads ran over one week from 26 February ... who actually visit. The spoof jewellery heist creative went down well, with some of Hoye ...

MEDIA: Wallpaper* plans unisex beauty pages

, former art director of Conde Nast's GQ, joined as creative director last week. Suzanne Trocme has also ...

Alfred Dunhill hires Yellow Door to attract youth

creative director Ashley Lloyd-Jenkins unveils a series of new product designs. Yellow Door will work ...

Campaign: Second Opinion

it right but further campaigns need to be less defensive efficiency and more creative flair. Creativity ...

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.