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Often decried by creative agency stalwarts, the in-house approach has been adopted by brands in a..., but sometimes brands make ads without a creative agency on board. Confused.com, Gocompare, Ann Summers, Specsavers and Ryanair are only a few of those that also handle creative in-house. In-house does ... are now more common. 'Creativity can come from anywhere - it is not the exclusive domain of creative ...
can transform creative ability into commercial success....on board. This is a view supported by Robert Campbell, the executive creative director at United London ... creative business. The FD of a client company is a different beast from that of an advertising agency ... need a creative accountant. A good one knows ideas have value." Today, it is important that the wider ...
Fortis, the European banking giant, is holding a pitch for its £60 million global creative task
MasterCard Europe has awarded the £4 million creative advertising and media briefs for its Maestro...Creative duties for Maestro, which was known as Switch in the UK, were previously handled by cdp-travissully. Media planning and buying was with Carat. The move strengthens the financial services company's ties with the Interpublic agencies, which currently handle creative and media duties for its main credit-card brand ...
Mastercard creative account in the UK....Publicis is gearing up for a head-to-head battle against McCann-Erickson for its pounds 5 million Mastercard creative account in the UK. Sources close to the business say the UK account has been under threat since Mastercard ditched Publicis and appointed McCann-Erickson to handle ...
its £3.5m creative account.
HHCL & Partners has secured the multi-million pound creative account for Yahoo! as the internet
The Bradford & Bingley building society is looking for a new advertising agency to handle its £3.5 million creative account. Bradford & Bingley, which has been with M&C Saatchi for more than eight years, has approached a number of agencies and is in the process of drawing up a shortlist. A spokeswoman ...
kick to the creative gonads. But here we have six better-than-average offerings from all points
St Luke's has promoted five of its top creatives to the position of creative director as part of a...St Luke's has promoted five of its top creatives to the position of creative director as part of a massive overhaul of its creative department. The changes come in the wake of the departure of the joint creative director Tim Hearn, who is relocating to Sweden to head the newly formed agency, St Luke ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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