Rolls-Royce selects Engine for creative
17 Sep 2008 | by Matt Williams
Aldridge, as the lead creative agency for the launch of its RR4 model.
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BMW calls creative pitch
03 Dec 2009 | by Matt Williams
LONDON - BMW UK has called a pitch for its advertising, digital and direct marketing accounts.
Carlson moves creative to boost integration
12 May 2006 | by by Claire Billings
as part of a reorganisation that will see 28 jobs axed and its creative department relocated to Bristol....Jose Ferrao, the president of Carlson Marketing for Europe, the Middle East and Africa, is leading the restructure. He explained that the redundancies will reduce the number of support staff at the agency. He added that he wanted the agency to offer a more integrated creative product. As a result, the creative ...
CREATIVE STRATEGY: VW feels The Force
10 Feb 2011 | by Simon S Kershaw
even of understanding, let alone capturing. Simon S Kershaw is a creative consultant and a former creative director at Craik Jones. ...
Branding News: Design choice - Alfa Romeo Brera
19 Apr 2006 | by Sean Kinmont, Creative director, 23red
The latest Brera was conceived for Alfa Romeo by Giorgetto Giugiaro, the man behind many of the world's bestselling cars.
Volvo's global creative account up for review
08 Dec 2006 | by by Joanne Payne
LONDON - Volvo is reviewing its global creative account, which is held by Euro RSCG in the US...Euro RSCG has held the Volvo creative account in the US since 1991. Although Abbott Mead Vickers BBDO is the agency of record in this country, the car maker also runs US-made ads in the UK. Reports of the review follow the appointment of a new chief executive at Volvo, Frederick Arp. The car maker is also ...
Mini picks lead global creative agency
21 May 2009 | by Kate Nettleton
LONDON - Mini has appointed the Amsterdam-based BSUR as its lead global creative agency after a
Peugeot crowdsources creative to liven up positioning
28 Apr 2011 | by Ed Owen
for its membership of 155,000 graphic designers, film makers and other creatives. The competition calls for creative treatments that reflect the brand's 'Motion and Emotion' strapline. Peugeot has also thrown ... creative consumers, can all help create a brand s story." The competition is open until 9 May after ...
Wunderman hires new creative team for automotive unit
28 Nov 2006 | by by Joanne Payne
LONDON - Wunderman's automotive unit has hired a senior creative team to work on its Ford, Mazda...the posts of head of copy and creative group head respectively. The pair bring with them experience ... , Sony PlayStation and Unilever. Nigel Edginton-Vigus, Wunderman's automotive creative director, said ... and it's great we've attracted a team of this calibre to help us realise our creative ambitions ...
Goodby beats four to win Hyundai creative account
18 Apr 2007 | by Staff
to handle its $600m (£299m) US creative account after a two-month review....thinking and creative executions that we have seen from Goodby, Silverstein Partners will take Hyundai ...
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Making the most of mobile
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
