27 Jun 2011
| by Noelle McElhatton
CANNES 2011: Walkers, the crisp brand owned by PepsiCo, won the first Creative Effectiveness Grand...the 15% growth target.
Procter Gamble won two Creative Effectiveness Lions, with McDonald's, Mars ...
the actual business impact that creative communication can have.
To enter the new creative effectiveness ...
to strategy and the creative idea.
The UK-dominated shortlist for the new effectiveness category proved ...
16 Jun 2010
| by Gareth Jones
of Norwich Union to Aviva, Mackenzie said passion and creativity were essential for brands looking to stand ...
analysis to stifle creativity. Luckily, some of the UK's biggest advertisers are trying to structure ...
organisations. At the same time, Bacardi is restructuring its marketing team to bring creative consistency ...
15 Mar 2011
| by Chris Arnold
Chris Arnold, creative partner of Creative Orchestra and author of 'Ethical Marketing & The New...little responsibility for their bodies.
Chris Arnold is creative partner of Creative Orchestra ...
30 Apr 2009
McDonalds' LED sign in Piccadilly Circus has undergone a revamp, and is hosting a new creative
06 Sep 2010
| by Noelle McElhatton
The most creative and engaging ads on YouTube and on TV will be rewarded with the launch...Entries are being invited from creative, media, digital, direct and PR agencies, as well as from ...
will create the shortlist of the most creative and innovative ads from the entries received, YouTube viewers ...
11 million views. "The creative standard and range of advertising on YouTube has risen hugely ...
15 Jul 2009
| by Suzanne Bidlake
of awards that recognise the value that creative image-makers bring to the power of advertising..... It is closely followed by Miles Calcraft Briginshaw Duffy with four for "lensmodern", 4Creative with three ...
. Entries were open to professional photographers and agency creatives who responded to an advertising brief ...
29 Apr 2009
The creative idea is that the 30 seconds are properly filled with entertainment just like Ginsters pasties. ...
20 Aug 2009
| by Gemma Charles
and young people in a bid to align the brand with creativity....the wider community and realigning ourselves as a premium brand who support young creativity.' Wagamama ...
17 May 2011
| by Nicola Clark
and shakers are on our list due to a consistent approach to marketing creativity and effectiveness....creativity and innovation in the UK, but they have also survived the still-difficult conditions of the past ...
of creative and analytical skills. In October, David presented impressive end-of-year results, despite tricky ...
and for knowing how to get the best out of creative partners, as well as her ability to maximise data to better ...
07 Jul 2010
| by Suzanne Bidlake
Crime Entered by Alex Telfer Photography ltd Creative agency Blue River Creative team Anthony ...
Master Brand Shire Entered by Kiran Master Creative agency Seiden Creative team Steve Feinberg ...
Jason Hindley Brand Home Office Entered by Jason Hindley Creative agency VCCP London Creative ...