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CREATIVE...TIGER SAVAGE, head of art and deputy creative director, M it's a beautiful day and I'm working. As you can imagine, I'm not feeling at my best, so apologies to anyone I offend - I respect anyone who gets a half-decent ad out these days after the fiddling from account men, clients, creative directors ...
Whitbread Restaurants is reviewing creative across its portfolio of eateries, including Beefeater...and Whitbread-owned coffee chain Costa Coffee will not be affected. The creative accounts are handled by Rainey ...
Campaign polled the ad industry's top creative directors to find out which clients they think take...Ask agencies what makes a client creatively brave and you stir up quite a debate. Is it simply a ... sector? Does a client need to get closely involved in the creative process, or do they just need the ability to pick a good agency and trust its expertise? Creative directors naturally praise clients who ...
In the 1 September issue of Campaign, we stated that the global Smirnoff creative account had moved
of creative agencies which work for The Coca-Cola Company. "We are constantly reviewing best ways of working, in order to maximise our agencies' creative talents across our portfolio of brands, both from a UK and from ...
LighterLife, the weight-loss organisation, is reviewing its creative and media accounts....The company, which spent nearly 3 million on ads over the past 12 months, currently uses Carat Manchester, formerly Feather Brooksbank, for media. Creative is handled by Cheethambell JWT. The review, through the intermediary Haystack, follows the appointment of Saatchi Saatchi to create a New Year ...
Hoegaarden, the Belgian white beer brand distributed by Interbrew, is reviewing its pan-European creative. An agency will be appointed to handle a pan-European account covering markets including ... worked on some creative prior to the pitch. Once an agency has been appointed it is expected ...
Mother has bolstered its creative department by hiring two teams. Damien Eley and Scott Harris join...for Executive B Stress Formula. The print specialists Ng and Loke won the inaugural Asian Young Creative ... mix of creative talents." ...
Bacardi is embarking on a root-and-branch review of its global marketing arrangements as part of a cost-cutting drive.
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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