11 Apr 2003
| by Deneke von Weltzein, the creative director at Jung von Matt
Most of the ads for Germany's media products are simply awful. Advertising for TV channels is just an eyesore. Advertising for online media is only slightly better. Advertising for the press is just boring, with a few notable exceptions.
Why is that the case? Media should be leading the way for more creative ...
03 Dec 2009
| by Staff
Meet the Mail Newspapers Creative Team...0 0 What does the team do? We design multi-platform creative solutions across Mail ...
director at The Mail on Sunday 's You magazine, is our visionary and mischievous creative director. He ...
creative input from all-comers is valued and nurtured. What's in your in-tray? Project folders ...
27 Feb 1997
| by KAREN DEMPSEY
Chrysalis Sales has expanded its creative services department by
promoting commercial production...Chrysalis Sales has expanded its creative services department by
promoting commercial production manager Neil Fairburn to group creative
services manager. He will oversee creative services for radio stations
Heart in Birmingham and London and Galaxy in Bristol.
...
20 Feb 2004
| by Maximilan Anselmo, the executive creative director of Lowe, Agulla & Baccetti Buenos Aires
like they were straight out of the 80s. Or, worse still, Spanish commercials from the 80s.
Creatives ...
19 Feb 1998
| by ANNE-MARIE CRAWFORD
Bruce Dunlop, former director of promotions and creative services
at BSkyB is joining production...Bruce Dunlop, former director of promotions and creative services
at BSkyB is joining production company Woods Network Heroes as director
of creation. The company will be renamed Dunlop Woods Network Heroes.
...
14 May 2009
| by John Reynolds
LONDON - Sunday, the customer publisher, has acquired digital agency Goose Creative, as it looks
20 Jan 2012
| by Adam Woods
Often decried by creative agency stalwarts, the in-house approach has been adopted by brands in a..., but sometimes brands make ads without a creative agency on board. Confused.com, Gocompare, Ann Summers, Specsavers and Ryanair are only a few of those that also handle creative in-house.
In-house does ...
are now more common.
'Creativity can come from anywhere - it is not the exclusive domain of creative ...
01 Oct 2003
| by Periodical Publishers Association
of magazine advertising by leveraging the creative capabilities of the medium. Dylan Griffiths investigates....with target audiences. PPA s new research, Creative format: Premium impact - a rough guide to more effective magazine advertising, aims to maximise the opportunities presented by creative formats like gatefolds ...
-part study initially used semiotic techniques to analyse more than 100 different creative executions in areas ...
10 Sep 2004
reasons for Germany's lack of creative heritage. When McDonald's turned to its agencies last year...humorous campaign.
Sebastian Turner, the chief creative and chief executive officer at Scholz Friends ...
. The preference for logic over lyricism can make sparkling copy problematic.
Ralf Zilligen, the chief creative ...
girlfriend because our language is so rigid."
Deneke von Weltzien, the creative director at Jung von Matt ...
24 Mar 2006
Could the prospect of brighter times ahead stir things up for Japan's creatives, Lucy Aitken asks....-awaited
buoyancy? And could the sense that brighter times lie ahead evoke a sense of
conflict in agency creative ...
-acted, almost slapstick comedy which
has historically characterised a large part of creative output in
Japan ...
, advertising became much more perfunctory. Minoru Fujii, the executive creative director of Hakuhodo ...