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GERMANY: SETTING CREATIVE STANDARDS

Most of the ads for Germany's media products are simply awful. Advertising for TV channels is just an eyesore. Advertising for online media is only slightly better. Advertising for the press is just boring, with a few notable exceptions. Why is that the case? Media should be leading the way for more creative ...

Mail Newspapers Creative Team

Meet the Mail Newspapers Creative Team...0 0 What does the team do? We design multi-platform creative solutions across Mail ... director at The Mail on Sunday 's You magazine, is our visionary and mischievous creative director. He ... creative input from all-comers is valued and nurtured. What's in your in-tray? Project folders ...

Media: Creative Chrysalis

Chrysalis Sales has expanded its creative services department by promoting commercial production...Chrysalis Sales has expanded its creative services department by promoting commercial production manager Neil Fairburn to group creative services manager. He will oversee creative services for radio stations Heart in Birmingham and London and Galaxy in Bristol. ...

LATIN AMERICA: CREATIVE HIGHLIGHTS

like they were straight out of the 80s. Or, worse still, Spanish commercials from the 80s. Creatives ...

MEDIA: Creative move

Bruce Dunlop, former director of promotions and creative services at BSkyB is joining production...Bruce Dunlop, former director of promotions and creative services at BSkyB is joining production company Woods Network Heroes as director of creation. The company will be renamed Dunlop Woods Network Heroes. ...

Sunday acquires Goose Creative

LONDON - Sunday, the customer publisher, has acquired digital agency Goose Creative, as it looks

The DIY creative brands

Often decried by creative agency stalwarts, the in-house approach has been adopted by brands in a..., but sometimes brands make ads without a creative agency on board. Confused.com, Gocompare, Ann Summers, Specsavers and Ryanair are only a few of those that also handle creative in-house. In-house does ... are now more common. 'Creativity can come from anywhere - it is not the exclusive domain of creative ...

Creative format: premium impact

of magazine advertising by leveraging the creative capabilities of the medium. Dylan Griffiths investigates....with target audiences. PPA s new research, Creative format: Premium impact - a rough guide to more effective magazine advertising, aims to maximise the opportunities presented by creative formats like gatefolds ... -part study initially used semiotic techniques to analyse more than 100 different creative executions in areas ...

Germany: Germany's creative challenge

reasons for Germany's lack of creative heritage. When McDonald's turned to its agencies last year...humorous campaign. Sebastian Turner, the chief creative and chief executive officer at Scholz Friends ... . The preference for logic over lyricism can make sparkling copy problematic. Ralf Zilligen, the chief creative ... girlfriend because our language is so rigid." Deneke von Weltzien, the creative director at Jung von Matt ...

Japan: Creative Conflict

Could the prospect of brighter times ahead stir things up for Japan's creatives, Lucy Aitken asks....-awaited buoyancy? And could the sense that brighter times lie ahead evoke a sense of conflict in agency creative ... -acted, almost slapstick comedy which has historically characterised a large part of creative output in Japan ... , advertising became much more perfunctory. Minoru Fujii, the executive creative director of Hakuhodo ...

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