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LONDON - Entire has won three new creative briefs from Freemans, Rodale Books and the People...and inserts. These new creatives are aimed at younger consumers, who are more attracted by specific fashion ... , to embrace more intriguing messages and imagery. Entire's new creative treatment is intended to bring in new ... . For PDSA, the brief covers strategy and creative for a challenger pack to acquire new donors. The new ...
Often decried by creative agency stalwarts, the in-house approach has been adopted by brands in a..., but sometimes brands make ads without a creative agency on board. Confused.com, Gocompare, Ann Summers, Specsavers and Ryanair are only a few of those that also handle creative in-house. In-house does ... are now more common. 'Creativity can come from anywhere - it is not the exclusive domain of creative ...
reasons for Germany's lack of creative heritage. When McDonald's turned to its agencies last year...humorous campaign. Sebastian Turner, the chief creative and chief executive officer at Scholz Friends ... . The preference for logic over lyricism can make sparkling copy problematic. Ralf Zilligen, the chief creative ... girlfriend because our language is so rigid." Deneke von Weltzien, the creative director at Jung von Matt ...
DSG International, the owner of Currys and Dixons, is looking for an agency to handle the advertising account for a planned brand extension.
Specsavers Creative has launched two tactical TV spots to target over-45s with the optical retailer
Mother has bolstered its creative department by hiring two teams. Damien Eley and Scott Harris join...for Executive B Stress Formula. The print specialists Ng and Loke won the inaugural Asian Young Creative ... mix of creative talents." ...
Specsavers is launching a TV ad starring Gordon Ramsay to promote its free varifocals lenses offer.
Specsavers has launched its latest over-60s TV campaign.
Specsavers has launched its first 2011 TV campaign which sees a myopic lover kiss the wrong man.
to a new high in terms of creativity....to a new high in terms of creativity. What most people don t appreciate is that he achieved ... the Harrods brief by his creative director, Peter Mayle, then of London rather than the Luberon ... by the fledgling Boase Massimi Pollitt, to work alongside the agency s only other established creative team, John ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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