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ScottishPower has called a review of its creative account, worth around £4.5 million....The pitch, handled by Creative Brief, is being overseen by ScottishPower's head of marketing, Gerry Dumbreck. A shortlist of undisclosed agencies has been drawn up with a brief to develop a more engaging brand message. ScottishPower's business is held by the Glasgow-based agency The Bridge, which ...
Often decried by creative agency stalwarts, the in-house approach has been adopted by brands in a..., but sometimes brands make ads without a creative agency on board. Confused.com, Gocompare, Ann Summers, Specsavers and Ryanair are only a few of those that also handle creative in-house. In-house does ... are now more common. 'Creativity can come from anywhere - it is not the exclusive domain of creative ...
will liberate consumers and the consumer offering. So why is it the best creative brains in London don ... and who knows where. Ad creatives must learn to embrace new integrated channelling and seize ... -term creative property, placing the big idea before technology or front-end design. Narrowband ads ...
St Luke's has promoted five of its top creatives to the position of creative director as part of a...St Luke's has promoted five of its top creatives to the position of creative director as part of a massive overhaul of its creative department. The changes come in the wake of the departure of the joint creative director Tim Hearn, who is relocating to Sweden to head the newly formed agency, St Luke ...
was already shot before the creative team had written the scripts. The agencies revel in their finds ... of postmodern marketing that has produced a deliberately dodgy looking product, or the creative team making ...
Game, Britain's largest specialist games retailer, is talking to agencies about its £1.25 million creative account. A number of undisclosed shops have been approached by the company, which has 400 ... and buying business is not thought to be affected by the creative pitch. The agency search comes three ...
British Nuclear Group, a subsidiary of the Government-owned British Nuclear Fuels (BNFL), is looking for an advertising and media agency to help it to launch a multimedia awareness drive.
of creative thought whatsoever. June Whitfield deserves better than this. Her natural personality would have ... creative treatment. There are so many great ways this could have been treated creatively ... Art director: Nick Gill Copywriter: Ewan Patterson Creative directors: Jon Magnusson and Andy ...
careering rollercoaster. There is no doubt that, in awareness terms, the 'flames' creative has been staggeringly successful; it is visually strong and provides an emotional connection. But while the creative ...
. Dell s direct business was previously run in the UK by design agency, Parallel Creative Design. WWAV ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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