15 Mar 2012
| by Jeremy Lee
-standing global incumbent, JWT, on its £150 million creative business....The agency would be expected to work on ad hoc global projects. It is understood that Shell is in the process of drawing up a shortlist of creative hotshops from around the world, including the UK, to pitch for the account.
Shell is one of JWT s flagship global accounts. In June 2010, the agency produced a TV ...
19 Apr 2012
| by Matt Cartmell
The agency won the brief in a two-way pitch to launch two creative outdoor campaigns that generate ...
nostalgic and creative campaign go into production. Trevor Sherling of Yorke Property Management said he wanted a creative and attention-grabbing campaign that tapped into the nation s celebratory mood ...
15 May 2012
| by Nicola Clark
rewarding those prepared to take risks and support creative ideas.
Mathieu pipped Amanda Mackenzie, Aviva ...
02 May 2012
| by Noelle McElhatton
starting with a creative idea, rather than a specific social platform, a strategy that will lead brands ...
20 Mar 2012
| by Noelle McElhatton
and Kimberly-Clark discussing their downturn strategies.
Engine executive creative director Steve Aldridge ...
16 May 2012
| by Noelle McElhatton
selected as our number-one a marketer who is shaking up the conservative creative culture at one ...
15 May 2012
| by Sarah Shearman
, Trends and Accounts, in really creative ways .
They are setting a lot of standards which are being ...
18 Apr 2012
thief.
True ownership can be achieved only when a brand truth lies at the heart of the creative. Yet ...
. Consumers are marketing-literate, sophisticated and critical; they appreciate originality and creativity ...
01 Mar 2012
YES - LOUISE FOWLER, BUSINESS LEADER, MARKETING, THE CO-OPERATIVE BANKING GROUP
Firstly, innovation does not always require investment. In my experience, the best and most creative marketing often comes from a constrained brief.
That said, we are not in business for the preservation of our own ...
08 May 2012
| by Andrew McGuinness, founding partner at Beattie McGuinness Bungay
' Creative Industries Council. Next month, we will welcome the Opposition team for a similar discussion ...