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Shell in hunt for agency to work on global ad projects

-standing global incumbent, JWT, on its £150 million creative business....The agency would be expected to work on ad hoc global projects. It is understood that Shell is in the process of drawing up a shortlist of creative hotshops from around the world, including the UK, to pitch for the account. Shell is one of JWT s flagship global accounts. In June 2010, the agency produced a TV ...

Golden Goose appointed to promote Sea Containers building

The agency won the brief in a two-way pitch to launch two creative outdoor campaigns that generate ... nostalgic and creative campaign go into production. Trevor Sherling of Yorke Property Management said he wanted a creative and attention-grabbing campaign that tapped into the nation s celebratory mood ...

Power 100: The UK's top marketers

rewarding those prepared to take risks and support creative ideas. Mathieu pipped Amanda Mackenzie, Aviva ...

Editor's Comment: Brands face a tough social-media choice

starting with a creative idea, rather than a specific social platform, a strategy that will lead brands ...

Engine Group does 'pop art' cover for this week's Marketing

and Kimberly-Clark discussing their downturn strategies. Engine executive creative director Steve Aldridge ...

Editor's comment: The key to being in our Power 100: to innovate and inspire

selected as our number-one a marketer who is shaking up the conservative creative culture at one ...

Twitter boss: UK brands 'driving ad innovation'

, Trends and Accounts, in really creative ways . They are setting a lot of standards which are being ...

Can a brand gain from adopting a rival's disused marketing idea? The Marketing Society Forum

thief. True ownership can be achieved only when a brand truth lies at the heart of the creative. Yet ... . Consumers are marketing-literate, sophisticated and critical; they appreciate originality and creativity ...

Does funding innovation come before protecting marketing jobs? The Marketing Society Forum

YES - LOUISE FOWLER, BUSINESS LEADER, MARKETING, THE CO-OPERATIVE BANKING GROUP Firstly, innovation does not always require investment. In my experience, the best and most creative marketing often comes from a constrained brief. That said, we are not in business for the preservation of our own ...

Departing AA chair McGuinness: 'We may be on the brink of a real renaissance'

' Creative Industries Council. Next month, we will welcome the Opposition team for a similar discussion ...

 

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Mobile

Making the most of mobile

Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.