16 Feb 2012
| by Sara Kimberley
LighterLife, the weight-loss brand, has appointed DraftFCB London to handle its creative account....The agency won the account after a review that began in October last year and was overseen by the Haystack Group.
LighterLife, which spent nearly 3 million on advertising last year, previously worked with Cheethambell JWT on its creative account.
The brief includes digital and CRM activity for LighterLife ...
20 Jan 2012
| by Adam Woods
Often decried by creative agency stalwarts, the in-house approach has been adopted by brands in a..., but sometimes brands make ads without a creative agency on board. Confused.com, Gocompare, Ann Summers, Specsavers and Ryanair are only a few of those that also handle creative in-house.
In-house does ...
are now more common.
'Creativity can come from anywhere - it is not the exclusive domain of creative ...
19 Apr 2012
Creative teams are like married couples - they are mutually supportive and in each others' pockets
26 Jan 2012
| by Gabriel Gaultier, chief executive and creative director of Leg
creative job than to allow ourselves to be swallowed up by a setting that does not reflect what people have ...
24 May 2012
| by Jeremy Lee
BetVictor, the online betting brand owned by Victor Chandler, has hired VCCP to handle its advertising account.
22 Mar 2012
| by Anne Cassidy
Saatchi & Saatchi has boosted its creative department with four hirings, including the Dare...The agency has poached Gavin Torrance and Danny Hunt, the associate creative directors at Dare ...
creative directors.
Saatchi Saatchi has also hired Mark Slack and Gemma Phillips, a creative team from The Red Brick Road. Their creative highlights include "dogs' home" for Thinkbox. ...
12 Apr 2012
| by Anne Cassidy
Work Club has boosted its creative department with three senior appointments....Jim Stump and Lucy-Anne Ronayne, formerly at DDB UK and AKQA Amsterdam respectively, join as senior creatives, while WCRS's Joe Corcoran joins as a creative.
All three report to the creative partners Ben Mooge and Andy Sandoz.
Stump was a senior creative director at DDB working on clients ...
17 Apr 2012
If you're looking for young creative talent, then you need to look no further....Arts University College Bournemouth has done the hard work for you, after finding ten young creatives as part of its "Who are you?" competition.
AUCB, in partnership with the outdoor ad company JCDecaux, whittled down ten finalists from 200 international entrants to showcase young creative talent ...
17 May 2012
| by Anne Cassidy
BSkyB is looking for a creative agency to handle a major new advertising brief and is preparing...and content.
"That s why we re always reviewing how we can bolster our roster of creative agencies ...
16 Mar 2012
| by Daniel Farey-Jones
Lida has hired creative team Andy O'Carroll and Spencer White to work primarily on its Ikea account...The duo will report to creative director Nicky Bullard.
Before joining the direct agency, O'Carroll and White freelanced at agencies including CMW and Antidote. They had previously worked at DDB across key ...
Lesselliers, both from AIS, and designer Tom Widdrington, from Gyro.
Bullard said: "We have high creative ...