The region's agencies claim a creative blossoming is just around the corner....that normally barely registers on the international advertising creativity awards radar. Yet ad executives in Dubai and Beirut are talking it up and predicting a creative blossoming in the market over the next few ... at number five in the agency's international creative league table. Bahrain is not far behind at number ...
Campaign polled the ad industry's top creative directors to find out which clients they think take...Ask agencies what makes a client creatively brave and you stir up quite a debate. Is it simply a ... sector? Does a client need to get closely involved in the creative process, or do they just need the ability to pick a good agency and trust its expertise? Creative directors naturally praise clients who ...
reasons for Germany's lack of creative heritage. When McDonald's turned to its agencies last year...humorous campaign. Sebastian Turner, the chief creative and chief executive officer at Scholz Friends ... . The preference for logic over lyricism can make sparkling copy problematic. Ralf Zilligen, the chief creative ... girlfriend because our language is so rigid." Deneke von Weltzien, the creative director at Jung von Matt ...
to know quite what to make of the phenomenon of creative agencies bringing media experts in-house....and scepticism, not least from the media agencies who perceive a threat to their own USP if creative agencies ... -house media strategist really do? And what difference does it all make to the end creative product? Has ... to the notion of neutrality? Campaign asked four media experts within creative agencies to provide a diary ...
Could the prospect of brighter times ahead stir things up for Japan's creatives, Lucy Aitken asks....-awaited buoyancy? And could the sense that brighter times lie ahead evoke a sense of conflict in agency creative ... -acted, almost slapstick comedy which has historically characterised a large part of creative output in Japan ... , advertising became much more perfunctory. Minoru Fujii, the executive creative director of Hakuhodo ...
and French creatives are awarded at Cannes, it really gives them a confidence boost. And, over the past few years, French creatives have realised they are capable of reaching a high standard within international awards." TBWA\France's recent creative performance has helped it pull in the awards, its Sony ...
MasterCard Europe has awarded the £4 million creative advertising and media briefs for its Maestro...Creative duties for Maestro, which was known as Switch in the UK, were previously handled by cdp-travissully. Media planning and buying was with Carat. The move strengthens the financial services company's ties with the Interpublic agencies, which currently handle creative and media duties for its main credit-card brand ...
Despite a perceived lack of glamour, regional advertising offers plenty of creative scope, Lucy...But strong creative ideas are starting to make the regional press a more attractive prospect ... as a particularly exciting medium, especially by younger creative teams. As Danny Brooke-Taylor, the creative director of the Manchester-based agency BDH\TBWA, points out: "Most people who are attracted ...
IPC Advertising is launching a creative department called IPC Creative to supply advertisers...The publisher has merged the creative ad departments at its Southbank, tx and Connect divisions, which publish titles including Marie Claire, InStyle and Now, to create IPC Creative. The new unit ... has been promoted to head IPC Creative as its creative director. He will report to Neil Perkin ...
IPC Advertising is launching a creative department called IPC Creative to supply advertisers...The publisher has merged the creative ad departments at its Southbank, tx and Connect divisions, which publish titles including Marie Claire, InStyle and Now, to create IPC Creative. The new unit ... has been promoted to head IPC Creative as its creative director. He will report to Neil Perkin ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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