Most of the ads for Germany's media products are simply awful. Advertising for TV channels is just an eyesore. Advertising for online media is only slightly better. Advertising for the press is just boring, with a few notable exceptions. Why is that the case? Media should be leading the way for more creative ...
Agency.com has promoted Paul Banham (left), the head of creative, to the new role of executive...Banham, who has worked at the agency since May 2003, will oversee creative output from Agency ... creative director to head of the agency's creative department. He joined Agency.com in August 2003 and has ... (second from right) will now be the joint creative directors in London. Last year, they won awards ...
Digital marketing agency AKQA has taken on Matt Bennett and Will Battersby as a creative team....Bennett and Battersby were formerly at digital and creative agency 20:20 where they created ... King, eBay and Vauxhall while at DLKW. Daniel Bonner, AKQA chief creative officer, said: "Matt ... accolades they have won. AKQA is thrilled to have the creative duo join the team. "Matt and Will's peers ...
New-media owners may extol the virtues of digital media to advertising agencies but great creative...Traditional advertising agencies have long held the view that the term "new-media creativity ... -dimensional medium not worthy of "real" creatives' time and effort. But the times they are a changin'. New media is growing up fast - both in terms of creative standards and client expenditure - and is demanding a serious ...
d etre. In a creative environment, some form of intellectual Darwinism is required, where only ... workable offering should be e-mailed straight out of the door. In contrast, other aspects of creative ... . That is an essential part of the creative process - while some ideas are inspired and need little or no polishing ...
Given that the web caters for every foible going - and Lord knows, I have foibles - you may find it perverse that my current favourite is singularly lacking in Ducatis, in-form steeplechasers or wine merchants who deliver within the hour.
We are being bombarded with obsession. First CK, then Passat and now greasy slithers of pig. In the new Danish Bacon campaign a man pursues his alarming baconholic tendencies, despite the best efforts of his anxious son. The idea sets out to be funny, and because it's not written or edited well enough,...
MindShare is plotting the launch of a digital creative agency, in what will be its first foray...The WPP-owned media agency is currently interviewing creative candidates for the fledgling business, which has yet to be named. The digital creative arm will launch in London and will operate within the network's digital media division, MindShare Interaction. It will offer creative and content ...
LONDON - MindShare is plotting the launch of a digital creative agency, in what will be its first...The WPP-owned media agency is currently interviewing creative candidates for the fledgling business, which has yet to be named. The digital creative arm will launch in London and will operate within the network s digital media division, MindShare Interaction. It will offer creative and content services ...
LONDON - Brylcreem is reviewing its digital creative account after the incumbent, Wheel, resigned.... Chris Clarke, the executive creative director at Wheel, said his agency resigned the account because ...
Welcome to the first incarnation of a new element in Campaign in which we invite experts to burrow beneath the surface of the catch-all that is "digital". Google, Isobar Mobile, JWT London, LBI and MBA share their insights on mobile.
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